During high school I used to work on a huge turkey farm. One thing that stuck in my head was how turkeys attack others that are different from the flock. If you place a brown turkey in a house of all white turkeys, nothing will be left of the brown turkey come morning.
Kristal Kraft and ARDELL DellaLoggia made reference in comments last week to two sayings that made me think about this again.
The nail that sticks out gets hammered down. A Japanese expression.
Tall Poppy Syndrome An Australian term that is very similar in meaning.
This applies so well to business and real estate. Everyone wants to get noticed but if you stand out too much or are a little too different than the crowd, you'll soon be pecked at by others and will be viewed as a wacko. If you make outrageous claims, even if true, most people won't believe you. Stand too tall and people want to cut you down.
The good news is that one doesn't have to go to extremes to be noticed and to make a difference. Incremental differences are enough to stand out from the crowd. Suzanne Marriott mentioned in a comment yesterday a little video called 212 degrees. I saw it a few months ago and it sticks with me. 211 degrees is really hot water. One degree more and that water boils and creates steam that can move a locomotive.
Two other books that fall into this type of thinking are Good to Great and Nuts.
It's fun and exciting to try to be different but I think the money is in being just a little bit different. It just makes people feel a little more secure.
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