A tip from "Pliska's Social Media Tips" in the November 2012 Issue of The Counselor - A newsletter of the Counselors of Real Estate of the National Association of Realtors
EVEN FACEBOOK CAN GENERATE BUSINESS
Many people use Facebook, thinking it's too
“social” for business purposes, or more for the
younger generation. But Facebook can be used to
obtain business. It is still the biggest social media
venue, with one billion users. One big plus for
Facebook is that it’s helpful in generating “warm” calls.
Many sales books and training advocate the premise
that you need to know your client extremely well—children,
vacations, relatives, likes, dislikes, sports, birthdays,
graduations, weddings, etc. Facebook provides
that opportunity. It is particularly effective for those
who like to do nonprofit or community work. you can “advertise” the fact that you
are active and helping—which can lead to more warm calls and future business. So
don’t count out Facebook as a lead generator! Remember to lean more on the professional
side, get to know your client or potential client, and reap the rewards of
future business.
This tip is from Robert J. Pliska, CRE, managing director, Sperry Van Ness/Property Investment Advisors, LLC, Birmingham, Mich.
Comments (1)Subscribe to CommentsComment