REFINANCING REPRESENTS REALTOR OPPORTUNITY!
I had a great call today! A house I sold to my buyer last year just appraised for $60K more than what they paid when they bought it!
I received this wonderful call from my favorite banker who told me, "here's a great marketing opportunity for you!" Turns out I have been doing a good job for my buyers (who knew?!). They are receiving appraisals both on the initial purchase, and subsequent refinancing, in excess of the price negotiated for their homes.
I must admit: I don't often check in with my buyers post-closing to see if they are refinancing? I see now that I have missed an opportunity. Not only are favorable interest rates a good reason to reach out, but if the house appraises for more than the purchase price, it's a feel-good opportunity for both broker and buyer. Another notch in the "Agent for Life" lipstick case! And a chance to ask them for referrals to their friends and family, based on what a good deal they got by using my realtor services.
I also see this as yet more reinforcement for strong strategic relationships with service providers - like my favorite banker. He could have just stamped the file and moved on, but because we do a lot of business together, he is tuned into thinking about what helps me (and in turn him!). With that thoughtful phone call, he gave me a chance to tweek my business a bit by bringing to my attention an opportunity I had overlooked.
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