All of the real estate SEO in the world will not help you if your website does not convert visitors into clients. So, instead of focusing on SEO for Realtors (my usual stuff), I am going to write about website "conversions" and turning those visitors to your website into genuine clients.
Actually, I'm not going to write about it, because I made a video.
But here's the summary: I helped an ActiveRainer, Terri Poehler, rise dramatically in her Google rankings over the past couple of months. However, Terri's telephone wasn't ringing.
Nobody was calling her for "Coral Springs Real Estate Agent" searchs- even though she is #2 in Google, right below Zillow. (At the time I write this article.)
Real Estate Agents Could Care Less About SEO
Right?
I mean, really-- what agents really want is more clients. I don't think it matters where they come from. If 99% of your business came from the church newsletter and 1% came from SEO or website-related stuff, the fact is, no real estate agent on Earth would care about SEO.
When Terri Poehler contacted me, I told her I didn't have time to take another client. But she really needed help, so I helped her...but only a little.
I brought her website to page one, but I never consulted with her about actually getting clients.
And I was able to tell Terrii-- "See? I did what I told you I'd do."
While she was somewhat impressed, the fact is, Terri could care less about my SEO skills. She just wants to have clients. She just wants her phone to ring. I could SEO her stuff, or I could drop clients from the sky in parachutes- I don't think she cares.
Getting your site to page one of Google is pretty useless if people don't actually hire you and Terri knows it.
So Saturday, I sat down at my computer and turned her site into something that will generate leads. The video below will show you what I did.
Remember, SEO is only 50% of the equation. The other 50% is all about good design. If you want to compete, especially if you want to compete with my clients, you'll have to be dialed-in pretty good on both counts.
By the way: Terri is currently writing the content for the calls-to-action. So if you visit her site, and the "Find Out How Much Your Home Is Worth" button is not working yet-- I am aware.
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