If you’ve decided to get on-board with a real estate contact management software, you’re well on your way to a successful referrals-based business.
Because of the system’s ability to help you generate more referrals and repeat business, a real estate contact management software is probably one of the best investments you can make in your career. The return on investment (ROI) is tremendous.
In this blog post, we’ll share with you four ways you can make the most of your real estate contact management software.
Making the Most of Your Real Estate Contact Management Software
1. Monthly Real Estate e-Newsletter
A good real estate contact management system will let you automatically send out a monthly real estate e-Newsletter that’s professionally written and designed. There’s absolutely no work involved on your part, other than selecting your distribution list and customizing your personal message (which is optional).
If you want to stay “top of mind” with prospects and clients and provide value to them over time, a real estate newsletter is a great way to achieve this. It’s a superb relationship-building tool.
2. Drip Email Campaigns
Drip marketing involves sending contacts highly targeted email marketing campaigns designed to convert leads into clients and/ or keep in touch with past clients.
The best real estate contact management software has drip campaigns pre-designed for you for just about every type of lead and client. The beauty of drip campaigns is that emails automatically go out for you, so while you’re out on the road showing a home, you can be marketing to a hot lead at the same time!
3. Listing and Closing Activity Plans
Listing and closing Activity Plans help you ensure that nothing ever falls through the cracks when you go to list and close a home.
Systems like IXACT Contact come with a variety of pre-designed listing and closing Activity Plans to choose from. Once you assign a listing to a listing and/ or closing Activity Plan in your real estate contact management software, the system will prompt you at the appropriate time to execute a particular task. It’s like having your very own personal assistant.
4. Transaction Management
If you’re not using your real estate contact management software to manage all of your transactions and transaction documents (think contracts), you’re missing out. The best contact management systems have powerful capabilities that let you very easily manage all of your transactions from start to finish. These capabilities include the ability to enter important dates, track third parties such as attorneys and mortgage brokers, manage showings, capture mortgage and sale information, and more.
If you’re paying for a real estate contact management software, you want to make sure you’re maximizing your ROI and doing all you can to make the system work for you. Take advantage of the features listed above to truly make the most out of your contact management system.
If you’re an IXACT Contact customer and have any questions at all about the system, check out our Tutorial Videos or call our Customer Support Team at 1-866-265-6990.
Which feature of your real estate contact management software do you use the most? Which one would you like to use more? Leave a comment below!
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