Homes of Sale in Brentwood and Beyond – Liar Liar Pants on Fire!
It happened to me again today. A prospect I have been working with over the phone and via e-mail pointed at the (Name of Large National Company Deleted) site there were a lot more homes for sale than I was showing her and at better prices.
See Homes that are Really for Sale Right Here!
Well there certainly were some better Homes for Sale “on their web site,” but were they really for sale? Many sites for National Companies and sadly even some local agents have homes on their web site that are not for sale. They are either already sold, pending, or have never actually been for sale.
There are a number of reasons for this and a number of methods they use that cause this “Perfectly Innocent” issue. It seems sad that these high tech companies cannot find a way to have accurate information on their sites.
How do they make their money? Many of them make most of their money by selling advertising and leads. To do that they need to have you on their web site as long as possible and to click on different things. They do not make money by giving you an honest picture.
I made a decision to do business the right way – the honest way. I spend most of my time educating Real Estate Buyers and Sellers. Sadly sometimes BigNationalCompany has credibility in the eyes of the consumer they do not deserve and it makes me look bad when I have to tell the truth to them. People sometimes do not want to believe the truth – they want to believe what they see on line.
If a Grocery Store advertises T-Bone Steaks for a dollar a pound, but tries to sell me Prime Rib for $10.00 a pound when I come in because they do not have T-bones it is a crime. They call it Bait and Switch.
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