When Dealing With Internet Leads Be A Resource Not A Salesperson
When an online lead contacts you for information, that is exactly what they are requesting. Not an advertisement on how great of an agent you are. How well you can show your local knowledge answering their questions may very well be the key to them selecting you to assist in their real estate needs.
Hi folks. Today I want to write a little bit about Internet leads and how I handle them. Hopefully this will gove you some ideas you can implement in your own business.
Having been in sales of some sort most of my life the most important thing I have learned is...do NOT sell folks. My job as a "salesperson" is to persuade people to make decisions that are beneficial to them and to me. TLW says I am a manipulator. She's wrong. I am a persuader.
You must remember folks searching on the Internet are after information. This is VERY important to understand. They do NOT want to be sold. If you try to sell them the game is over.
Your response back to an Internet inquiry should be designed to:
First and foremost....answer their questions.
Provide additional information.
Be non intrusive.
Build trust and likability.
Invite further interaction.
Let them know you will be following up.
Now folks, having a blog goes a long way to achieving these goals.
The key is to get your information in front of them without selling. What this does is create a non threatening environment where the consumer can get the information they are searching for without feeling like they are being sold or coerced into dealing with a "salesperson" when they are not ready.
You want to be a resource. A source of information that the consumer sees as valuable. You want them to feel comfortable enough to come back. And they will come back if you have the information they are searching for.
If you have spent any time at all reading my blog, then you know, that I rarely sell my services. I don't have to. When the consumer reads my posts they are getting valuable information. They contact me because I am giving then this information with no strings attached, it's free for them to use as they choose.
Also remember, folks are on the Internet searching not only because they want information but because they want it quick. If you do get an inquiry you must respond immediately. If you don't respond instantly or at a minimum within a couple of hours you can be sure they have moved on.
If you are not set up to respond to inquiries quickly you may have to set up an auto responder. If you do just make sure the response is not too generic and is giving them information. Don't use the "out of the office will respond later" thingie. Your response, at a minimum, needs to be friendly and have additional links in it to keep them busy until you can get back with them. You will have more success converting Internet prospects by sending them "anything quickly" than sending them "something more comprehensive" later.
I hope this helps. Any thoughts?
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