Hope this article reaches you on time, because this is the #1 time of the year to let your owner-clients and your staff know how much you appreciate them. Don’t be alarmed if you’ve put this off or forgot, because here’s two easy ways to keep from being The Grinch.
When it comes to your clients, there’s nothing like a short, hand-written card with some personal words that express how much they mean to you. It doesn’t even have to have a holiday or religious tone. Just use some nice stationary or a box of blank cards in which you say, “This is the time of year that reminds me of how much I appreciate having a client like you.”
You’ll really score some positive points if you include a good quality pen that writes real ink. I’m not talking about a gel pen. I’m talking about a nice looking ball-point pen that is designed to be comfortable to hold and writes in blue ink.
The blue ink is important, because many people like to sign their checks and important documents with blue to differentiate the originals from the copies. If you have the time to have your property management name and phone number embossed on the pen, by all means do so.
Order a big enough supply of these ball-point quality pens so you can send out a follow-up note in January wishing your clients a happy, healthy new year. With that note you can include another of your fine pens with your name and phone number on it. Continue reading...
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