Wouldn't it be nice for you to know the difference and choose a listing agent who is focused on your property even when they are not in front of you? After all, you are exhausted from the process, choosing an agent, getting ready to go on the market and just the physical demands of keeping it up so it can be shown every day. A focused agent on your team will allow you to focus on your life, while they focus on the proper way to market and sell your home. They can be trusted to utilize the tried and true ways they know and the new marketing ideas and marketing techniques as the market and buyers change. They are a CLIENT BASED REALTOR. A client based Realtor would go on the broker's caravan, as that is how Realtors are brought through your property. It may take more time for the Realtor, but the client based Realtor knows that it brings results.
Does the listing agent feel like a good partner on your selling team? Do they compliment you in terms of philosophy and goals and represent your home as you would want it to be presented to the public (flyers, internet and public media)? Does the viewer, when they see your home, believe the Realtor LIKES and represents it well, accurately and professionally? That may not mean that you rewrite the flyer or ad copy unless that is your business. Do they have a friendly demeanor and speak well so that their speech and professional image represent your property consistent with that image? It is often good to visit a Realtor's open houses to see how they meet, greet and interact with potential buyers. It tells you how successful they will be in interacting with potential buyers for your home. You want them to be approachable to others.
Can you work with them? I often tell sellers that they we don't have to be best friends but they do have to believe I am trustworthy, competent and will be aggressive on their behalf in selling this property. It is a given that there will be challenges in a real estate transaction! YES, read that again. It is a given that there will be challenges in a real estate transaction. Some Realtors are good at being proactive and many of those challenges aren't even on your radar. That's a good thing. The challenges that must be dealt with then require good negotiation and people skills. Is your Realtor a respected and quality person, trusted by their peers so that when those instances come up, they can negotiate for you in a win-win fashion? The biggest billboard does not equate to respect. When negotiating, the COMMISSION BASED REALTOR can do more harm than good as they often have a reputation among their peers for being aggressive regardless of the damage or effect of the "win". The CLIENT BASED REALTOR would be a win-win negotiator who will have all parties satisfied that they have been heard in the end. Isn't that a better feeling you want the buyer to have when turning over the keys? It is a plus if the buyer is feeling ok about how it went even if it all didn't go their way? REMEMBER there will be challenges and some of those come up after you turn over the keys. Then the new challenge will be dealt with based on the feelings they had for the way things were handled during the transaction. If you worked it out in the transaction, chances are you can work it out later too. Of course that win-win Realtor will be with you AFTER the sale to handle any challenges. This is the CLIENT BASED REALTOR. The dog eat dog Realtor will tell you, you are on your own once they are paid; COMMISSION BASED REALTOR. http://activerain.com/blogsview/356191/Definitions-Commission-Based-Realtor
TERRYLYNN FISHER, Diablo Realty, Realtor, Staging Specialist - CSP/Realtor (Certified Staging Professional), CRS (Certified Residential Specialist), SRES (Senior Real Estate Specialist). Terrylynn is in her 30th+ year in real estate, works in ALL kinds of markets and has a referral directory of Realtors who use similar marketing in your hometown too. She can be reached at 925 876-0966 for referrals or questions.
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