Why Writing Great Property Video Transcripts Helps To Sell Properties

Ever heard bloggers discussing property video transcripts? Usually, they subscribe to one of three schools of thoughts about real estate video narratives:

School of Thought #1 - Property videos should be less than a minute and only have music.  Narration is an unecessary extra.

School of Thought #2 - Property videos are most effective when telling the story of a property or its surrounding community

School of Thought #3 - Property videos should focus on the abstract "lifestyle" that a property brings rather than the specific details that can be found in the listing information 

But why do millions of people watch what are essentially property videos on real estate TV programs?  These real estate TV shows are narrated and often feature 2-3 properties in 30 minutes of programming which is a direct contrast to most of the schools of thought about property videos listed above.

We did a little research in the narratives for these TV shows and we discovered three approaches that you may be able to use to write better narratives for your own videos.

We discuss the following:

- How to use your narratives to create active versus passive viewers

- How to build an "expectation cycle" that keeps viewers watching

- How to involve viewers more deeply in your content with silent judgements

You can find these over on our outside blog:  http://forsalebylocals.wordpress.com/2008/01/28/why-writing-great-property-video-narratives-helps-to-sell-properties/

Tony

The author has developed a series of real estate video training seminars including a seminar for brokers/agents around "The Business Value of Real Estate Video" as well as a hands-on, practical "How To Produce A Great Real Estate Video Yourself" course.  

See Also:

Become A Great Low Budget Real Estate Videographer By Forgetting About The Camera

A Few Tips And Techniques To Make Great Property Videos On The Cheap

How To Get Thousands Of Views And Generate Leads Using Your Own Real Estate Video

How-To: Mobile Video Podcasts On Windows