We are extremely committed to blogging, not only as means to connect with clients and potential clients, but also as a way to connect with other real estate professionals. If you're like us, you've probably hit a few dry patches - times when there was nothing that you were inspired to write about, or times when writing was more difficult than usual. 
According to the Social Media Examiner, creating new content is the toughest challenge for bloggers, with 64% of bloggers reporting it as their biggest problem. I'm only surprised that 36% of bloggers found other aspects of blogging more difficult - to me, once I know WHAT to write, the rest is relatively easy. There's researching and writing and editing, of course, but the hardest part, for my money, is coming up with new content on a regular basis.
Here are our top 6 suggestions for creating blogging content:
- Frequently visit Real Estate Blog Ideas websites such as this one. With a list of dozens of useable topics, updated regularly, I'm able to cull at least a few interesting tidbits pretty frequently.
- Keep regular notes on your transactions. Jot down interesting conversations, challenges in negotiations, unusual situations. I jot them directly into my "Drafts" folder and then write them when I have some spare time.
- Write a post about one of your listings. While not fascinating to write, or to read, just plugging away at a blog post often gets the creative juices flowing.
- Likewise, write a a market report. Aside from appealing to potential clients, they are a great way to get back in the swing of things when you're in a dry spell.
- Go back to your real estate licensing classes and give a primer on mortgage acronyms or ethics dilemnas.
- Visit an area restaurant. Photograph the dining room, the meal, and the outside, and then blog about your experience. If you can link your blog to the restaurant's FaceBook page, even better!
What are your best suggestions?
More blogging ideas:
A Recipe for a Blog
I love reading about your listings, buuuut.....
Yes, people do judge you by your grammar
Are there measurable benefits to blogging?
Is THIS the reason people blog?
Running out of Blogging Topics?
Which is the better Blogging Strategy?
How to Blog
~ Wayne & Jean
Union County, NJ - a great place to live and work!

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24 Comments on 6 Tips to Break Through the Toughest Blogging Challenge
Good morning Dorie - I'm hoping they work for me! I'm on the tail end of a 2 week dry spell :)
Good morning Gay and Grant - Thanks for stopping by and for the suggest!
Good morning Tom - I always need blogging ideas :)
You certainly have some great tips and planning is a key for me to stay focused
Great ideas, guys! Thanks
Thanks so much for posting this. I am not a good blogger but keep on trying to do the right way. This blog with help me with this. I appreciate it so very much. Happy New Year..
Great article. Bloggers are still a minority of real estate practitioners. They lack confidence and fear criticism. Goodness, just put it out there and live and learn.
Besides, it can be, not only good business, but great fun.
I feel like I have enough of a base and a better understand of WHY I am blogging now. I'm glad I didn't wait and put it on a list for 2013 as something to START doing in 2013. I'm still failing my way forward, but I am also seeing at least some traffic linking back to my website for the specific areas that I hilight. Bottom line for me this next year is to get out more. I am such a hermit. I do internet marketing and advertising for my real estate team, so I'm not out driving around as much.
Hello Jean and Wayne -- everyone can fall into a rut and your list provides some great and helpful tools to dig our way out and back into a consistent blogging effort.
Wayne, Jean, thanks for the blogging ideas - yes, I do feel at a loss of topics. In 2013, I have committed myselg to blogging on localism etc.
Wayne and Jean - Good ideas. I especially like the idea of jotting ideas in draft mode.
Happy New Year!
Wayne & Jean, Always keep your camera handy....you might find something like this during a showing:
A lock on the home office isn't something I've seen before :)
And of course, if you do localism, LIKE plenty of local organizations and businesses on Facebook and topics will drop right into your newsfeed!
Wayne & Jean, I love that you are so committed to blogging! I have been a convert since 11/01/12. The AR 30/30 Challenge and I can't seem to quit. I liked your ideas so much I've subscribed to your blog so that if I run into trouble, as I am sure I will, I can get inspiration.
May your 2013 be Bright!
Good Morning Wayne & Jean how true this is!! keep up the good work and good luck with your business in 2013, E
Wayne & Jean - This is great post for blogging ideas. Sometimes, I get my best ideas from the comments and questions people leave me.
Excellent tips. I just jotted down a couple of ideas from conversations over the past two days with non-customers (yet).
Wayne and Jean Marie, excellent tips for getting the creativity juices flowing. Happy New Year!!
These are all very good ideas to keep the blogging going. I need to do some 2012 market reports. Thanks for the reminder.
Hi Wayne & Jean ~ Super list of ideas for overcoming writer's block. Thanks! Now I'm off to check out some of those other intriguing posts you linked to - that's a great idea by the way!
Hey guys! Take pictures of things while showing houses and check out Trulia for the questions posted there. Those 2 should give you years worth of blogs. Now if I could only take my own advice...
Happy New Year!