Do you have a New Years Resolution? Have you had them in the past and have you kept them? I have, that is to say I have had them in the past but most often I have not kept them!
This year will be different! Because this year it needs to be. My New Years resolution is to go back to work. For a Real Estate agent that means to go back to the basics.
No small feat for an agent who has been in business for 25 years. What is back to the basics for me? First of all let me say where I am currently at. For the past 5 years in this horrible down market I have pretty much lost all of my previous clients who were renovation contractors. They still had mad skills but had no Buyers for the product. So quite frankly I spent most of time working doing BOP and or property inspection reports for the lenders.
Fact is I did not persue any listings as listings were just not profitable and were a huge financial drain. Besides the BPO work put beans and bread on the table.
The best way I can explain the back to work issue is from an example that I had heard about years ago from a long term Real Estate agent who dominated her market for years. Her Husband had been transfrered to a different state where she had no ties what so ever. After a few months she was being interviewed by a local reporter who had noticed this lady's quick rise in the local area, he asked her what was the cause of her success.
Her response was simple and all telling. You see she said it is my belief that in city's with a pretty large market area there are only a couple of agents who are really well known. Yet there may be thousands of agents only a few or well known enough that there names could be repeated if the question was brought up in a social setting. That means that your name is just as important in the minds of most of the public as the other professionals who may have been working there for several years but do not have that recognition. As long as you know what your talking about you will do just fine.
So what have you done to do so well he asked. I just went back to work she said back to doing the basics. In Real Estate Buyers still want to buy and Sellers still want to sell and Agents still represent all of the parties. So I treated my new location as a challenge to build my data base by going back to work. The first few weeks it was strictly on the phone 8 hours a day calling Expireds and Fsbos and or cold calls. You would be amazed at how many working agents dont do thes basic things.
Before you know it I was filling up my appointment book with solid leads because as I said you just have to know how things work and then hit it!
So for me that is my New Years Resolution to Go Back to Work ! How about you whats your resolution. Will you complete it?
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