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Creating the Perfect Real Estate Marketing Email

By
Real Estate Technology with IXACT Contact Real Estate CRM

I'd like to share with you this great infographic on how to craft effective and compelling marketing emails. Remember that a good real estate contact management software will have pre-designed drip marketing campaigns with emails that take into consideration all of the points outlined below.

It’s also important to note that point number two, make it personal, can be achieved through inserting mail merge fields throughout the body of an email. This means that with a real estate contact management software you can create and send out a mass email but personalize it by mentioning the person’s name multiple times throughout the body.

Infographic - creating the perfect real estate marketing email

This infographic was created by Pardot Marketing Automation.

Do you think you’ll follow this advice next time you write a marketing email? Let me know by leaving a comment below! And don’t forget to share this infographic by suggesting it as a feature post or re-blogging it! :)

 

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Virginia Cheezum
F. C. Tucker Company - Indianapolis, IN

This is just what I was looking for today, thanks!

Jan 01, 2013 11:16 PM
Bud & Beth McKinney
RE/MAX UNITED - Cary, NC
Cary/Raleigh/Apex NC - The Team That Cares, RE/MAX United

Looks like a blog to print out for future reference! Thank you so much for sharing. 

Jan 01, 2013 11:16 PM
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

These are really good points.  I wish you a very prosperous 2013

Jan 01, 2013 11:23 PM
Bryan Robertson
Los Altos, CA

Good points, especially the notion of making it personal.  As soon as a prospect feels like they're on a bulk email list, they tend to tune out whatever is sent afterward.

Jan 01, 2013 11:25 PM
Carol Lynn Johnson
Re/Max Elite Realty - Franklin, NC
Residential Specialist

Thanks for the reminder.  Question back to you.....how do you convince people you don't know well to give you their email address?  I ask but have had very little return on getting email addresses.

Jan 01, 2013 11:31 PM
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Virginia: My pleasure, glad you enjoyed it!

Bud & Beth: You are more than welcome. This one is definitely worth printing, I agree!

Mark:  Happy new you to you as well!

Bryan: Thanks for your input!

Carol Lynn: One way to ask for people's' email address is to offer an incentive, such as weekly or monthly real estate tips directly to their inbox. IXACT Contact comes with a monthly e-Newsletter  - one way to send people useful info that they'll look forward to every month.

Jan 03, 2013 12:02 AM