On a recent sales call in nearby Hershey, I demonstrated a virtual tour with a standard audio music track. My sales prospect loved the tour, but disliked the music. She said she never likes music playing on web sites.
When I arrived at my next appointment in York, Pennsylvania, still weary of the last prospect's comments, I reluctantly demonstrated the same virtual tour. This sales prospect not only the tour was fantastic, but also loved the music!
Go figure.
From chatting with prospects and clients, I've learned that when it comes to audio on virtual tours, some really do want the audio playing with their virtual tours. Those that don't initially like the idea of adding the audio or a music track often eventually decide to include it. That's because the audio track simply attracts the attention of the casual web browser. When someone clicks on and starts the virtual tour, the music or audio demands notice. That's what the virtual tour client should keep in mind.
When consulting with new prospects, I often suggest that the audio should be added to the tour - especially to those that don't initially like the feature. It's not about your personal taste, but rather about what will attract the attention of your potential clients and prospects.
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