Real Estate Listing Syndication

Real Estate Listing Syndication

Real estate listing syndication technology has been around for a little while, but now Agents and Brokers are becoming aware of how to leverage this fabulous technology for their internet advertising campaigns.  Even if you’ve heard of real estate listing syndication, you probably don’t know all of the reasons to use the free service.

As I uncovered in my book, "Internet Real Estate Agent - A Guide to Dominating Internet Real Estate Leads and Marketing" www.AgentWisdom.com, real estate listing syndication technology is a huge benefit to an agent's marketing arsenal.

Listing syndication will:
1. Save you time, a ton of time.
2. It's free.
3. Allows for many photos and full property detail.
4. Allows you to add links back to your main websites.
5. Easily post to your blog.
6. Can help with search engine optimization if you write your ad correctly.
7. Can drive qualified leads right to you, not to your company's phone number or someone else....exclusive leads!
8. One lesser known secret fact is that the number one real estate site, Realtor.com, does NOT display income property. So if you're listing 2 or more units, you must use real estate listing syndication along with Loopnet.  That's a fact you won't read about on any site or get from an old traditional real estate trainer. 

As I continue to look for new companies and technology to help agents achieve profitable success, there are two syndication companies I've used for a while, Postlets and Vflyer.  

You say "toe-may-toh" I say "toe-mah-toh", right? Wrong!

Not all syndication technology is created equal.  Postlets was first started without a revenue model, but has now added Google Adsense ads and a few up-sell features.   I respect that all companies need to make a profit and the way Postlets has added Adsense ads to the site, doesn't detract from a good user experience. Postlets makes it easy to set up an account and also offers unlimited flyer ads.

Vflyer offers a similar technology and seems to have started the company with a revenue model in place which offers many up-sell options. There are restrictions on how many free ads Vflyer offers, currently they offer 5 active flyer ads before you have to upgrade $$. Vflyer does have several other technology offerings, but this article is about listing syndication.

Here's a short blurb on Postlets taken from my book.

Postlets.com is a new site I discovered recently. It’s such a good idea and a huge time saver. On my first visit to the site, I immediately input one of my listings. I quickly saw the power of Postlets’ technology saving me tons of time and ability to drive high quality leads to me via e-mail and my cell phone.

On Postlets you make one classified listing and get mass distribution with a few clicks. Now that’s working smarter!

Here are the main director sites you'll get distribution to: backpage.com, craigslist, Google Base, HotPads, Kijiji, LiveDeal, Oodle, Trulia, Vast, Zillow and more...

You essentially get many classified ads with photos when you use Postlets. You build your ad just once using Postlets, and they automatically submit the listing to several classifieds search engines to maximize your reach across the Internet. You have to cut and paste the html code for Craigslist, but it’s still a super time saver when submitting to Craigslist.

By presenting lists of standard features in dropdown menus and checkboxes and stepping you through the process, Postlets makes it fast and easy for just about anyone to create a classified ad like a pro.

Showcase your listings: But wait, there's more! We now give you a custom branded Web page so you can showcase all of your listings. You'll be able to customize your personal Gallery with a company logo and an "about me" page where you can describe your services and upload a personal photo. It's FREE!

That's right. You get all this for the low, low price of—zero. Zip, Zilch, Nada.

This is a “no-brainer” for all your listings, especially income property.  Remember income property is not displayed on Realtor.com.

If you know of any other property syndication company, please let me know.   My next reports will be covering real estate blog and if they really do drive traffic and leads.  I'm also contemplating an article on Realtor.com and why it's not working for agents and technically we own it...right?

Your thoughts and comments are always welcome.

To your online success.

Scott Thompson
www.AgentWisdom.com
info@AgentWisdom.com