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"It's a great time to buy Real Estate!" The consumer responds. Are you listening?

By
Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

Call Broker Bryant for the truth!!! 863 438 9003 

Hi folks. I wrote a post last week titled "Now is a GREAT time to buy Real Estate! Or is it?" In that post I was pointing out how our local board(and now FAR) are asking us to advertise "Now is a great time to buy Real Estate." My thoughts were and are that this is actually being less than honest and I do not agree with this type of advertising. Pop over and read the post if you haven't already.

Anyway, I've had quite a few consumers who have read and left their opinions on that post. Here are their responses: (the comments have been edited for length only).
******************

FROM STAN:

Anything the NAR says now doesn't make any difference in the consumer's mind as they have looked like fools for the past couple of years. With an approval rating on par with Congress, there's little room for any downside movement. Let's see....they said the market was going to bottom out and begin another upward movement....when was that? LOL Then, it's the end of '08 and now it's '09 and in six months, it will be '10.

You just keep telling the truth and you'll continue to do just fine. For ANYONE to say it's a great, or even good time to buy in FL is blowing smoke. Patient, careful buyers will know when it's the right time to buy and not based on any slogan by some trade organization. The same people who said it was a great time to buy this time last year, overpaid by how much??...10%, 20%, or more in some markets?

The only thing more laughable than "Buy Now" is "It's different here". After reading the market numbers for some of the markets represented in the comments, who are they trying to convince...clients or themselves?

FROM WAR EAGLE:

Thanks for displaying a beacon of conscience in a turbulent market. Please know that your honesty is what people are paying you for. Buyers/Sellers user Realtors (R) because they need advice from someone they can trust. For most people, buying a home is the most significant expenditure that they will make in their lifetime. The idea that their Realtor(R) would have "money in their pocket" at that time, versus the well-being of their client is appalling. In all honesty, your profession is due a massive shake-up, and when it is all said and done, those that have had integrity will leave with their reputation intact and will not have to compete with all the greedy johnny-come-latelys for listings. Again, thanks for the honesty.

FROM DAVID:

As someone who is not part of the industry, I can tell you that I would NEVER use an agent who parroted that kind of garbage either in an ad or in person. Really, it would be equivalent to you saying "I am either an idiot or a con artist, and I'm hoping you are dumb enough to believe this transparent propaganda. Please hire me."

If you have built your business on honesty and trust, now is not the time to abandon that policy. The era of the Huckster Realtor is coming to a crashing halt. In a few years, with any luck, the only real estate agents left will be those who have distanced themselves from the NAR and its self-serving hype, and who have earned the trust of their customers.

FROM WEARY CONSUMER:

Mr. Tutas - I applaud and appreciate your integrity. Stand by for something less pleasant for others: Regrettably, far too many agents are blind to the circumstances around them. A famous quote says "It's hard to get a man to understand something when his job depends on him not understanding it".

This is the current case with RE. QUIT CALLING BOTTOMS in the market. You are destroying your credibility as professionals. What if you are wrong? So you get the sale, you will be thought of as a swindler forever.

I am a high 700's FICO no-debt, non-contingent buyer with cash in the bank. And every time at an open house when some agent tries to tell me it's a great time to buy, I feel insulted. As if most agents would ever tell you that it is a bad time. I've met a few, but not many.

I DO PLAN TO BUY. I am not waiting for the bottom. But I am sick of these agents insulting my intelligence with their fast-talking sales hype. I know there are good realtors out there. I am working with one. But the rest of you better get straight with the facts and quit blaming the media. Most of the gullible buyers are locked into an underwater house.

Now, you have the people like me. We didn't get in this position of power by believing sound-bite advice. I sincerely apologize to the conscientious and competent agents who truly have their client's interests as a priority. But the rest? Your world is changing, and you need to realize it fast.

**************

What do think about that? I want to point out that I'm not disputing whether or not "It's a GREAT time to buy Real Estate". It may very well be in some areas. I just feel that advertising this way damages our credibility. The consumers above have expressed this very clearly. And I agree. Do you?

By the way, there are more consumer comments on my previous post. Go check them out......and listen!

Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Agent

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Comments(75)

Anonymous
Consumer

Bryant,

I think you would find even more consumer comments, except many blog authors delete the comments from anon or anyone else who disagrees or has anything they feel is negative on their post.  A paid ad is controled media, censoring activerain posts seems to go against the principle of this interactive format.

Jan 30, 2008 05:45 AM
#56
Anonymous
Fran White, REALTOR®

Simple Solution:

If it's true that it's a great time to buy in your area.........Shout it from the mountains.

If you don't feel it's a good time to buy in your area...... don't say anything OR write a post like this. :):P ;) LOL

Jan 30, 2008 05:57 AM
#57
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
I agree with you. It is embarrassing when NAR and local boards spout this random advice. No way can NAR know what each individual market is like. The time to buy is when you need to buy & you find what you are looking for at the right price for YOU. I see that very often here but that doesn't mean that the right house is out there for every single person. It is case by case.
Jan 30, 2008 06:06 AM
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic
You take NAR's ad with a dose of sensibility. It's not great ALL this country but there are places where it truly is. From their (NAR's) standpoint how would you differentiate(state to state and city to city)? That would be an impossible task.
Jan 30, 2008 06:09 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Consumer, I never understood the delete thing. ALL opions are welcome on my posts at any time. I want to hear from the consumers. It's how I learn to be better at what I do.

Fran, I agree. Which is why I disagree with the blanket statement "Now is a great time to buy real estate". That is a false statement in my market so why should I, as a REALTOR(R), eb at the mercy ofmy board advertsing that way? It's lame and ineffective advertising and in my opinoin, does more harm than good. 

Robert, I also agree with your comment. And that's another reason why NAR should quit trying. Why not advertise a REALTORS(R) expertise in reading the market and deciphering market conditions? I do not need NARs help with selling houses. I could however use NARs help in selling what REALTORS(R) bring to the transaction. Make sense?

Jan 30, 2008 07:01 AM
x x
x - Hempstead, NY
With buyers in control, interest rates being low, so many lis pendens notices filed, foreclosures on market, huge inventory, and motivated sellers; isn't right now a good time to buy a home for a long term investment
Jan 30, 2008 07:23 AM
Kevin Hancock
Evergreen Home Loans NMLS 3182 - Poulsbo, WA
The Hancock Mortgage Team
Great post and discussion.  Most people are smart enough to realize that it's advertising should always be taken with a grain of salt.  Buyers and sellers should be able to rely on agents and lenders for sound advice, but it's only advice...
Jan 30, 2008 08:27 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Hi guys, There have been two more posts written about this topic that are very good:

Jesse Clifton wrote http://activerain.com/blogsview/359441/Cogs-in-the-progaganda

Janet Guilbault wrote http://activerain.com/blogsview/358928/Pollyanna-Never-Sold-Real

Stop over and pay them a visit.

Jan 30, 2008 09:18 AM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~

 The reaction of these consumers echoes the way I feel when I hear the Cheerleading by agents and NAR. Isn't the most important aspect of our relationship as fiduciaries the building of trust and the execution of trustworthy actions. Just as we should not tell a buyer what to offer or tell a seller what to accept.. we should not tell the consumer when it's a good time to buy. It is all relative to each individuals financial and personal situation.

Our local news featured a mortgage professional from our area last week touting the same line. "Rates have never been lower its a great time to buy"......Now that made my skin crawl. Yes, prices are down some, rates are lower..Is it a better time to buy than last year, sure... Is it the best time to buy?... who knows is it a "good time to buy"... jury is out.. The comment I made on your previous post stands...

 

BB, Personally I would have a hard time regurgitating those REALTOR® Association  Good time to Buy "Talking Points." In fact the whole indoctrination approach makes me cringe. Where did the get their crystal ball??? 

Our market here in NC has not seen anywhere near the fall of other areas.  The experts forecast is good for our local economy. Whether we have reached a bottom here or not is still in question. I have seen blogs posted by agents in my area spouting the same "great time to buy" spiel... I refuse... It may be a great time to buy, we just won't know it until it's over. 

 Ginger

Jan 30, 2008 10:03 AM
Mike Norvell Sr
Morris Williams Realty - Leesburg, FL
Norvell Consulting Group

BB...I love your post..I have been in meetings several times a week while we continue to tweak our buying formulas....One recent package I was working with an investor concerned several homes, in nearly perfect condition, just had rehabs completed....While we were contemplating the bid we would agree on, a new home builder in a local development contacted us. How about 8 nearly new homes, 05-06, in perfect condition, for less than the rehabbed homes we were contemplating...

The scary thing is the building boom is cranking out again here in Lake County...decisions have been made to close out the developments...Investors are jumping forward and writing checks  ...the  banks are saying no, the private investors are jumping in with both feet..on new construction....I however, have put in writing that I have no freakin idea who will buy these homes, but speculation is moving forward at a discounted pace again.. 

 

Jan 30, 2008 10:24 AM
Dick Betts
TOUCHSTONE REAL ESTATE - The Villages, FL
REALTOR® The Villages, Florida
Great post!  Thanks for sharing this information.
Jan 30, 2008 10:35 AM
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors
AGAIN, REAL ESTATE IS LOCAL PEOPLE!  In my area in Maryland we actually experienced appreciation this year and things have started to pick up again as well.  In my opinion, NOW really is a good time to buy here because the sellers are still giving away large buyer contributions and rates are continuing their downward spiral.
Jan 30, 2008 11:15 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Bryant, kind of tells you that the guy living the painful truth of th market understands that hype is still hype and the reality of the market is hitting the sellers right in the wallet.  Nice post Bryant.

Jan 30, 2008 11:25 AM
Jolynne Photography, Creative Wedding Photography, Family Portraits, Bar Mitzvahs
Jolynne Photography - Hemet, CA
Bat Mitzvahs, Senior Pictures, Event Photography

BB - Pretty bold to go against the flow.

In my market we have serious depreciation, but I'm still thinking that for the buy and hold types, now is  actually a good time to buy real estate. Am I just drinking the Kool-Aid, or are the worst days yet to come?

You can get some smoking deals out here. I remember a post you did where similar homes were selling for wildly different prices...if you buy that blowout, bank-owned deal and get an insane low rate is it a risk worth taking?

Jan 30, 2008 02:53 PM
Salvatore Ruta
Prudential Choice Properties - Bethlehem, PA

So will someone please tell me when the right time to buy is? Also, what are you guys telling your sellers or potential sellers? I am not talking about distressed sellers. You know your average run of the mill seller who is thinking about buying up or down or maybe has a job transfer or maybe someone got married or died and they have to settle the estate. What kind of marketing suggestions are you giving them to get the house sold?

We are going to give them suggestions, right? More than the market  stinks and  buyers are not going to buy because its not the right time.

Jan 31, 2008 04:45 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Salvatore, What I tell my sellers is the truth. I tell them the market for selling a home in Poinciana Fl right now sucks. If you don't HAVE to sell then wait. The absorption rate in my market right now is 1.8%. That means that out of 100 listings less than 2 will sell. There were 440 total sales for 2007 and there are currently 1200+ homes on the market. That's means there is a 3 year supply. If my seller NEEDS to sell then we need to price 10%-15% below recent comps then MAYBE we'll get lucky! That's what I tell my sellers. If they are still wanting to lace their home on the market then I will do everything I can to get it sold. Sellers need to hear the truth. So whatever is true in your market then that's what you need to tell them. And the same goes for buyers.
Jan 31, 2008 06:27 AM
Salvatore Ruta
Prudential Choice Properties - Bethlehem, PA
Sounds like a reasonable approach. At least you agree that we shouldn't abandoned our sellers and you are offering advice. So if I understand you correctly your  personal listings are going to be 10-15% below recent sales. If I were I buyer in your area with those discounts would you encourage me to buy now or do you think its going lower.
Jan 31, 2008 06:42 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Salvatore, I actually don't work with buyers. However it would depend on what you are buying for and how long you plan on staying. My market is still declining and could go down another 20% or more over the next year or so. We do have lots of foreclosures and short sales so you can certainly get a pretty good house for a reasonable amount of money if you have patience and strong finances. I feel if a buyer plans on staying the house for 4+ years that would be OK. If not, it's not a good time to buy on Poinciana.  Unless of course they want to purchase one of my listings:)
Jan 31, 2008 06:56 AM
Anonymous
Anonymous

Appreciate your comments. Very thought provoking.

Jan 31, 2008 12:46 PM
#74
TheMillsTeam YourSebringRealtors
Advantage Realty #1 - Sebring, FL
863-212-5441

My broker/manager wears that advertisement on his shirt and so does another senior agent. I love them dearly and my broker/manager has bent over backwards to help me succeed as an agent (I'm just past my first year) but I WON'T WEAR THAT AD-BUTTON on my blouse.
It does look cheesy! I'm sorry, it just does.
I also believe that while it generally looks like it's a good time to buy (interest rates down, lotsa inventory to pick from, prices coming down, down, down), it doesn't mean it's a good time to buy for just everyone.
I think it's great for investors to fetch foreclosures and short sales. First time homebuyers with sound credit and very tired of renting will  most certainly find great deals as well (in my market).
Also, my business depends on real estate sales and I'm most certainly not going to wait for the government to fix the housing crisis (because that ain't happening), and I'm also not going into hiding until we have the next boom. Something's gotta give and if my broker/manager's advertising encourages just one buyer that it might be worth taking a look, then that's a good thing.

Feb 02, 2008 08:47 AM