Earlier this month I have posted three blog suggesting ways to improve our marketing and our production, examining ourselves, examine our marketing stratigies, and suggesting ways to improve newsletters. But What Do You Do When You Make Changes To What You Are Doing And It Fails? Do you give up and scrap it, or do you stop and evaluate why what sounded like such a great idea did not work for you? Is it possible that method or strategy that worked for someone else will not work for you? Or did the methods and strategies fail because of how you implement them?
A mistake that I have seen many sales people make is that they try to be someone that they are not, instead of being themselves, let me explain. The exact Methods and Strategies can be carried out successfully by two different people in different ways.
In order for a Method or Strategy to be successful it has to reflect you and not someone else. If you try to execute a Method or Strategy like someone else, and it does not feel comfortable to you, then it will not reflect who you are and it will fail. Example, I am a Loan Originator, and as a Loan Originator it is very important that I stay in touch with my referral partners. For me the majority of my referral partners are Realtors. So my objective is to stay in touch with them, but how I go about doing it has to both reflect who I am, and feel comfortable to me to be successful.
I feel very comfortable waking into a Realtor office without an appointment, and striking up a conversation. Many Loan Originators do not feel comfortable doing that, so does that mean that they should not call on Realtor offices, absolutely not. All it means is that they have to do it in a way that fits their personality, and in a way that is comfortable to them, like maybe make an appointment before stopping by. How you do it is not important, what is important is that you do it. You are not someone else, so do not pretend to be someone else. Be you, but be the best you that you can be.
Take all the great ideas that you hear about, and read about, then make them yours. So when you read my blogs or anyone elses blog with what appears to be a great idea, think of how you can make it your great idea. If you can do that then the answer to the question What Do You Do When You Make Changes To What You Are Doing And It Fails? Will be an easy one to answer.
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Info about the author:
George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com
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