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Marketing Luxury Real Estate:Skiing on Rodeo Drive in Beverly Hills

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

January 10, 2013 05:59 AM

Once a month, we have a meeting in Beverly Hills. We always get there early to avoid traffic, have a fresh bagel right out of the oven, and peruse Rodeo Drive's latest luxury windows. For us, it is a study/lesson in branding and seeing how our friends in the luxury industry are marketing themselves and their products

This morning delighted us with the Jeddhi/Darth Vader look. And no doubt the force would be with you in a white on white ski outfit, and keep away the dark forces with that formidable helmet goggle gear. What a way to be noticed on the hills, and given the design of the helmet, not a hair would be out of place.

Wishing you all a great Thursday, Cheers, Ron & Alexandra

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Andrew Mooers | 207.532.6573

MOOERS REALTY - Houlton, ME

Northern Maine Real Estate-Aroostook County Broker

Double black diamonds, you need all the help, force fields and Jedi skills you can master says Yoda.

Jan 10, 2013 06:02 AM

Sharon Lee

Sharon Lee's Virtual Assistance - Jonesborough, TN

Retired and loving life

Alexandra-Very cool. Love the name of the store. Sounds very upscale

Jan 10, 2013 07:22 AM

Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com

Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA

Tahoe Real Estate Agent Helping Buyers and Sellers

Ron and Alexandra - I love window shopping in the high-end market. If you're going to dream, it should always be in the luxury mode! I haven't seen this latest ski look in our area, so I'll keep my eyes open for it! Great photo!

Jan 10, 2013 07:37 AM

Kristal Wilson

KB Home - Fontana, CA

Cause We Like 'Em New ~ New Home Specialist!

Ron & Alexandra ~ most importantly the branding jumps out. You can tell this is signaling high end just from the entrance of the shop; the lighting, colors and name.

Jan 10, 2013 07:55 AM

John McCormack, CRS

Albuquerque Homes Realty - Albuquerque, NM

Honesty, Integrity, Results, Experienced. HIRE Me!

I like hanging out with you guys :) I get to see the sights without getting out the big credit card... LOL. May the force be with you for a restful evening.

Jan 10, 2013 08:46 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Andrew,

Yoda is very wise to speak with you. What an outfit, you could be a celeb under that gear. I have noticed in our many ski trips, that these fabulous looks are not seen in the trees or on black diamond runs, let alone on intermediate. They are for styling not for skiing, in my humble opinions.

Sharon,

It is lovely and very upscale, and I did not ask as the store was closed, but I figured, if you had to ask, you cannot afford it...LOL

Laura,

Well, I would love to know, if you see any of these get ups. Just spent time in Utah, and I did not see anything remotely like it.

Kristal,

Ah, yes I did, the way the letters are brought together, it looks like ski tracks. On Rodeo Drive, all these things pop out at you.

John,

And may the force be with you and the lovely Debbie. Have a great evening. A

Jan 10, 2013 09:14 AM

Roy Kelley

Retired - Gaithersburg, MD

Thanks for sharing the latest luxury branding on Rodeo Drive.

I hope you are having a most productive month.

Jan 10, 2013 09:14 AM

Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES

Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL

Florida Waterfront and Country Club Living

Alexandra, I admit it looks a bit weird to me but the I'm not much of a Star Wars fan. It does get people's attention.

Jan 10, 2013 10:02 AM

Dick Greenberg

New Paradigm Partners LLC - Fort Collins, CO

Northern Colorado Residential Real Estate

Hi Ron & Alexandra - That's an interesting look, I'll have to keep my eye out for it on the slopes this year. I've always been a jeans skier myself - a kind of reverse snobbery with a culture all its own.

Jan 10, 2013 10:24 AM

William Johnson

Retired - La Jolla, CA

Retired

Hi Alexandra, Great window shots of Moncler. The tops of the ski outfits look to be fur, very original. The helmet would definitely make one stand out on the slopes.

Jan 10, 2013 01:46 PM

Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Alexandra you keep visiting my back yard once a month... is it at the same time... Consistency ? Let me know in advance when you are in town next month:))) I prefer lunch not breakfast:)))

Jan 10, 2013 03:57 PM

Toni Weidman

Sailwinds Realty - Trinity, FL

20+ Years Selling Homes in New Port Richey, FL

Strange looking creature, Alexandra. Is this what they will be wearing walking Rodeo Dr?

Jan 10, 2013 09:42 PM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

ROY,

You are welcome, we really enjoy all aspects of our work.

SILVIA,

It looks weird to me too, and I would not want that helmet. When we skied in December, many wore helmets, and I still like just a ski cap. Neither one of us is a daredevil skier, and are not prone to falling.

DICK,

Jeans? Yikes? I am freezing even with long johns and ski pants, and in Utah or Colorado jeans would not provide much warmth unless you wear ski overalls. You are right about jeans being a reverse snobbery, heck, it is all such fun as far as we are concerned, and I know the better and more expensive outfits are to be seen in on the bunny hill or in the lodge.

WILLIAN,

Thanks, yes, it was some kind of fur, and my guess was racoon fur. And the helmet would be fun for 2 minutes.

ENDRE,

OK, I will give you a heads up, and let's definitely meet up for lunch...Yes, we are consistent about this, we have to stay in the know and snow! A

Toni,

I could for 2 minutes, howver, since I am not famous, it would be silly on my part, besides, I don't care how my hair looks. A

Jan 11, 2013 12:12 AM