How Active Rainer's are Like The Borg

Managing Real Estate Broker with RE/MAX Integrity OR#200608197


How Active Rainer's are like the BorgWhen I first published this post one year ago, I believe AR had less than 20,000 members.  The Borg analogy is still right on the mark.

At dinner tonight I was excitedly telling my husband, Garry, about Active Rain and the close community it has spawned.  I told him how we watch out for one another, give and receive encouragement, absorb all the information we can and share it with the group, and how the network is growing by leaps and bounds.  Garry said, "You sound like the Borg, part of a collective."

Yes, yes, exactly! 


  • "The Borg have a singular goal, namely the consumption of technology... 
  • The Borg only want to "raise the quality of life" of the species they "assimilate..."  
  • This collective consciousness is experienced by the Borg as "thousands" of voices - they are collectively aware... 
  • Among the many advantages their collective consciousness affords them, the Borg hive-mind allows for instantaneous adaptations..
  • ...they travel the galaxy, increasing their numbers and advancing by "assimilating" other species and their technologies

This is a perfect analogy for AR. 

  • We have a common goal, to give the best service possible to our clients and to learn to harness technology to that end. 
  • From everything I have read on the AR posts, the members want to raise the quality of life of their sphere of influence and beyond. 
  • AR is the ever growing "web," "hub," or "hive" that is giving us a huge collective search engine voice. 
  • We are all learning how to adapt to the changing marketplace
  • We are increasing our numbers by the minute.

We are Borg!

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Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)
Hi Fran - A friend of mine actually mentioned this analogy to me here once, but in a negative way.  I like your spin on this!
Jan 29, 2008 04:57 PM #1
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Fran, glad you reposted this. The analogy is great and I wasn't around then.
Jan 29, 2008 10:01 PM #2
Obeoman Glade Jones - Salt Lake City, UT



Well, this is the only Borg collective that got 2.75 million dollars. In cheeseburgers, that's...really kinda great!

The (real) Borg just kinda cruise around the universe like a lost pizza delivery man looking for someone with a check. Then they meet a bunch of people who are crabby and wanna blow up them up.


I'm sticking with this assimilation, thank you!






Jan 29, 2008 10:50 PM #3
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ


I wish it would 'RAIN' on everyone in our industry!!! Great post! Thanks,   Fran

Jan 30, 2008 01:34 AM #4
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC
Hello Fran,
I like you analogy and agree.  This is a community that is taking the web by storm.
Jan 30, 2008 11:22 AM #5
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing
Fran, what a great analogy.  Active Rain is certainly raising the consciousness of all of us. 
Jan 30, 2008 10:14 PM #6
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Fran Gatti

Managing Principal Broker - RE/MAX Integrity
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