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Can you Bake a Cake? Then You CAN Sell Your Carlsbad Home

By
Real Estate Agent with eXp Realty of California, Inc. CA DRE #01490977
Fancy cake in San Franciscio bakerySelling a house is a lot like baking a cake. 

Really, it is. I’m not talking about those cake mixes where all you do is open the box, dump in the mix, add some water, stir, throw it in a pan, stick it in the pre-heated oven and presto you have cake in 30 minutes. No thought, no planning, nothing to it.

For sale by owner signBUT some folks DO try to sell a house this way. No thought, no planning, nothing to it. Problem is, when you bake a cake this way at least you get the cake. Selling a house this ways yields nothing most of the time except long marketing time and frustration, although you may luck out in a seller’s market. You’re better off baking a cake out of a box. 

Anyhow, back to cake baking and selling your Carlsbad home. 

Consider this. You need to have a recipe, a set of guidelines to follow. Same with selling a house. There are just some things you need to do, and do them right, or no sale. Things like paperwork, disclosures, obeying state and federal laws, and so on. You can’t leave out critical ingredients, for example, or you get in trouble. You end up with crummy cake. Or a lawsuit. And extra costs.

Of course someone has to do the actual mixing and measuring and throwing it all together. Now if you are really smart, you will have a sous chef (that’s the person who does all the measuring and putting stuff in nice little bowls for you, the chef, to throw in the big mixing bowl). It’s a bit like you and your REALTOR. Your REALTOR provides you with advice and counsel, takes care of much of the paperwork, gives you the right information, tells you how to prepare your home to sell, and so on. You just need to put it all in the bowl while following the recipe. As the chef you have to do your part or the cake won’t get baked. Nor will your house sell. 

Cakes in San Francisco bakeryNow here’s the critical part (same with cakes). The temperature has to be correct. Otherwise it mucks up the cake, even if you use all the right ingredients and the correct pan. Same is true of selling a home. Think of the temperature as the price. You use the wrong price, it fouls up the sale. Just like your cake. They don’t bake my themselves, do they?

Assuming you have followed the recipe (all the guidelines, etc), you didn’t substitute anything trying to be clever (hmmm, like not disclosing something to your agent, or not taking care of critical repairs hoping buyers won’t notice), and the temperature was right, you will end up with a nice cake. Your listing will result in a contract, get through the escrow process, and then go to closing. That’s the icing on the cake, so to speak. 

Of course some cake recipes are more complicated. True for selling houses because of location, condition, size, your particular market and so on. 

But if you can bake a cake then you CAN sell a house. 

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Posted by

Jeff Dowler, CRS
Certified Residential Specialist / Realtor®


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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff, never looked at this way before, but it makes sense and the same could be said about Mortgages.

By the way I bet those cakes look a lot better than the pretzels on the plan :) :) 

Jan 30, 2008 04:01 AM
Linda Scanlan
A Fan of AR - Burleson, TX
Jeff, I love the analogy. It is so true! What incredible cakes...did you bake them??
Jan 30, 2008 04:25 AM
Dena Stevens
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
OMG, this is great. You get 10K Dena points!
Jan 30, 2008 05:58 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland
As a "scratch cook", I understand completely. Only qualify incredients combined in the correct order and amounts will produce a good cake or a successful real estate transaction. Thanks Jeff
Jan 30, 2008 09:07 AM
Kaye Thomas
Real Estate West - Manhattan Beach, CA
e-PRO, Manhattan Beach CA
Jeff- What a fun post with a lot of wisdom.. You are right.. there is a recipe to selling a home.. those that follow the steps carefully generally wind up with a finished product that is worth the time..
Jan 30, 2008 10:45 AM
Thesa Chambers
West + Main - Bend, OR
Principal Broker - Licensed in Oregon

I can bake it - but I certainly can not decorate it :o) - great blog humor is a wonderful way to bring it all together - thanks for the smile

Jan 30, 2008 03:52 PM
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Jeff,

Awesome designed cakes and yummy looking but I won't look anymore as I would probably gain 20lbs eating them,but they do look delicious...

Jan 30, 2008 11:15 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

George - LOL. Well you got that right. I am a big cake fan. And I love working with sellers that get it and want to do the right thing.

Jeff 

Jan 31, 2008 11:52 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Linda - hey thanks. And no, they were in this fabulous bakery in San Francisco and I HAD to have a photo or town.

Jeff 

Jan 31, 2008 11:54 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Dena - well I am truly honored. Those are better points than AR...shhhhhh. :)

Jeff 

Jan 31, 2008 01:28 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Lenn - well I can imagine the kind of cake you would make. And I already KNOW how you work with buyers. So I am honored by your compliment. Trick is, too many sellers are trying the cake out of the box technique, and it ain't workin'. But you knew that.

Jeff 

Jan 31, 2008 01:30 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks, Kaye. And I KNOW you already knew this. And I bet you can bake a mean cake.

Jeff 

Jan 31, 2008 01:33 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thesa - well, I'm glad you enjoyed it. I thought it brought together some potent thoughts for those who can truly listen and understand. And I am such a foodie, that using food analogies works well for me. :)

Jeff 

Jan 31, 2008 01:34 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Neal - well, I know what you mean. And I have no will power around sweets. Thanks for stopping in.

Jeff 

Jan 31, 2008 01:35 PM
Linda Sticklin
Home Staging & Organizing - Berwyn, PA
I think you could also use the cake analogy with sellers in regard to preparing their house in order to market it effectively. Think about presentation--of course you would rather have the tiered cake with the smooth frosting and decorative elements. It just looks more appealing!  
Feb 03, 2008 08:35 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Linda - that is a great point. It's all about appearance and appealing to the consumer. If it looks yummy they will likely buy it.

Jeff 

Feb 03, 2008 09:31 AM
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.
Fun blog, good analogy, I'll bet you have others and I'll bet they'll be coming...looking forward to it.
Feb 03, 2008 12:08 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Terrylynn - glad it made sense. I think it's true. And yes, there will be more. Thanks for coming by.

Jeff 

Feb 03, 2008 02:37 PM
Anonymous
perky hammer
So, so TRUE- Just loved what you wrote Jeff! More realtors need to look at it this way. Maybe if they did we would not be in this mess.
Feb 04, 2008 01:49 AM
#19
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Perky - Hey thanks for the comment. Glad it struck a chord with you. We really need to help our client with the baking process, adn setting the right price is essential in this market...or the house will not sell.

Jeff 

Feb 04, 2008 02:06 AM