Creative inspiration for your real estate business comes in many forms from a variety of sources. This year’s Super Bowl ads are no exception.
In all likelihood you will probably never use television to advertise your services as a real estate agent but some of you may. For those of you who are interested in doing so, I advise you to visit Spot Runner.
Spot Runner allows you to purchase and customize already-produced commercials specific to real estate. The prices start at $500. To make life even easier, they allow you to choose the channels and frequency of your placements. It is TV advertising inexpensive and easy.
So why should we watch the Super Bowl with our professional eyes? With an average cost of $2.7 million for a 30-second ad, and millions more spent on production, the Super Bowl has long been known as a showcase of some of the best TV advertising in the world--and rightfully so. With more than
93 million viewers tuning in this year, there are more eyes and ears tuning in to the big game then on any other event on television.
2008 Super Bowl Ad Predictions
Pepsi- Pepsi will produce what will I think will be one of the most effective advertisements that the Super Bowl has even seen without ever speaking a word. If you attend a Super Bowl party, notice the silence and stares at the television when this commercial comes on. Pepsi has produced a commercial that will be entirely silent. 60 seconds of silence. A person will use sign language throughout the entire commercial.
When you see this commercial, report back to the BlogofGeese.com readers and tell us what happened.
Bud Light Immigration Ad-With immigration being such a hot topic this year, this ad is sure to cause a little controversy but overall doesn’t cross any lines. One in four viewers of this year’s Super Bowl are Hispanic which is why I think it could make a humorous connection. In the ad, Carlos Mencia teaches a classroom about how to pick-up women using foreign accents.
Bridgestone Firestonewas so impressed with the ad ideas created by The Richards Group that they had them produce 3 ads even though only 2 ad spaces were purchased. The best out of the bunch uses the old celebrity power of Richard Simmons as he dances in the road at night. Need I say more?
Coca-Cola-After an absence of 9 years from Super Bowl advertising, Coca-cola is finally taking a stand against Pepsi. Although lips have been tight about the content, I will predict that it will be remarkable. It seems as though Coca-cola has used an artsy approach to their most recent ads, using computer animation and drawings connecting the world through Coke products. I’ll be surprised if they use humor in all 3 of this year’s placements.
Budweiser, Dalmatian trains Clydesdale- Anhueser Busch has done it again with an ad that appeals to the female audience about a Clydesdale that doesn’t make the cut. The Dalmatian begins to train the horse in an almost Rocky movie way.
Doritos-Although we won’t know the contest winner until game day, Doritos combines the use of viral videos, micro-sites, MySpace and other forms of social networking to create a buzz over their Super Bowl placement. Although I don’t anticipate the creative aspect being out of this world, I believe this to be one of the best outcomes for a company advertising in the Super Bowl this year.
Losing Ads
SalesGenie.com promises to be boring and cheesy since the owner, Vin Gupta, wrote the script. They are also the sponsor of the pre-game broadcast.
Gatorade’s ad featuring Dwayne Wade and Derek Jeter is just as bland as the new G2 low-calorie drink they are introducing.
T-Mobile gives its Myfaves service a voice which makes me ask “So what?”
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
;)
Links;)
Tags (Tag Cloud);)
Archives
Posted by 
In Riverside County marketing on TV has been the new wave. It would be interesting to see a funny real estate commercial during the super bowl.