Linking strategies is one area where I see that many people do not fully utilize. I know I didn't. I get so excited about getting my thoughts down on a post and then I forget to add internal links. This post is about internal linking strategies.
SEO is very complex and much of it is very time consuming to control by yourself but there is one area besides using your keywords correctly where you easily work on yourself and that is internal linking strategies.
To begin with please read the following posts to get to this point:
Longtail Keywords For Blogging-Fishing With The Right Bait On Your Active Rain Blog
Update on Longtail Keywords For Blogging.
Blogging For Business; Keyword Rich Content to Get Your Phone To Ring.
Most of us do not fully utilize and optimize our blogs with internal linking strategies. Here are some ways in which you can more fully use internal linking in your blog posts.
In case you do not know how to add a link to your post, it is very easy to do:
Highlight the text you want to turn into a link.
Click on the link picture on your Active Rain toolbar.
A link box will pop up.
Add the URL of the place you want that link to go to. Add your title keywords. Click Insert. It is that easy.
Use Anchor text for all your links. This is one of the most important and easy SEO things you can do with your blog and website. Your anchor text should be keyword rich. Use the keywords you want to be found for in your anchor text.
What is anchor text? When you type in your post, 'Click here to search all Wellington Florida Luxury Homes For Sale' that is anchor text. Now I would click on the link image on the toolbar and add my URL into the link box, 'http://www.Wellington-luxury-homes.com. Then when someone clicks on the text that I wrote it will go to my website. When you add the link, the anchor text will be in blue font color. That tells people that if they click on the words they will be going to where you linked those words to go to.
Do not use the name of your website and write your whole web address in your post because then you are not fully optimizing using your keywords. I see a lot of posts where the whole address is right in the post and the URL is not keyword rich. Like for instance: http://www.anyrealtyinnowheretown.com. Those words should go in your link box but not in the post itself. Use keywords in the text part.
Also when you are using links internally make sure you do not use shortcuts to certain pages within your site. Type out the entire URL within your page you want your visitor to go to. If you are sending them to another post use the URL of that post, don't send them to just your profile page unless that is where you want them to go.
For each post concentrate on only a few longtail keywords per post. Don't try to go and rank for every keyword in one post. Target those specific keywords and learn how to use them effectively throughout your posts.
When you are using internal linking add it throughout the body of your post rather than just listing all the links in a row. So in each paragraph add words that are a part of what you are writing about and turn those words into links. Linking within your page adds more relevance and internal value to your link.
Be careful to not have too many outgoing links outside of your site. It is recommended that on each page of your website to not have more than 10 outbound links so that means with your blog post you should certainly not even close to that many outbound links. I would not want more than 2 or 3 outbound links.
You can go back to some of your older posts and add internal links to some of your newer pages of relevance. This way you add some valuable link juice and give it some rank boost.
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Katerina - Excellent job! I am constantly trying to help people here do a better job with SEO. There are so many that don't have a clue when it comes to proper linking techniques. I have probably personally emailed 10 people this week trying to show them how to do it properly.