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Linking Strategies- Who Else Likes Being On The First Page Of Google?

By
Real Estate Agent with The Gasset Group & Get It Done For Me Virtual Services 13253167-SA00

Linking strategies is one area where I see that many people do not fully utilize. I know I didn't. I get so excited about getting my thoughts down on a post and then I forget to add internal links. This post is about internal linking strategies.

SEO is very complex and much of it is very time consuming to control by yourself but there is one area besides using your keywords correctly where you easily work on yourself and that is internal linking strategies.

To begin with please read the following posts to get to this point:

Longtail Keywords For Blogging-Fishing With The Right Bait On Your Active Rain Blog

Update on Longtail Keywords For Blogging.

Blogging For Business; Keyword Rich Content to Get Your Phone To Ring. 

Most of us do not fully utilize and optimize our blogs with internal linking strategies. Here are some ways in which you can more fully use internal linking in your blog posts.

In case you do not know how to add a link to your post, it is very easy to do: 

internal linking strategies for bloggers

Highlight the text you want to turn into a link.

Click on the link picture on your Active Rain toolbar.

A link box will pop up.

internal linking strategies for active rain blog

Add the URL of the place you want that link to go to. Add your title keywords. Click Insert. It is that easy. 

Use Anchor text for all your links. This is one of the most important and easy SEO things you can do with your blog and website. Your anchor text should be keyword rich. Use the keywords you want to be found for in your anchor text. 

What is anchor text? When you type in your post, 'Click here to search all Wellington Florida Luxury Homes For Sale' that is anchor text. Now I would click on the link image on the toolbar and add my URL into the link box, 'http://www.Wellington-luxury-homes.com. Then when someone clicks on the text that I wrote it will go to my website. When you add the link, the anchor text will be in blue font color. That tells people that if they click on the words they will be going to where you linked those words to go to.

Do not use the name of your website and write your whole web address in your post because then you are not fully optimizing using your keywords. I see a lot of posts where the whole address is right in the post and the URL is not keyword rich. Like for instance: http://www.anyrealtyinnowheretown.com. Those words should go in your link box but not in the post itself. Use keywords in the text part. 

Also when you are using links internally make sure you do not use shortcuts to certain pages within your site. Type out the entire URL within your page you want your visitor to go to. If you are sending them to another post use the URL of that post, don't send them to just your profile page unless that is where you want them to go.

For each post concentrate on only a few longtail keywords per post. Don't try to go and rank for every keyword in one post. Target those specific keywords and learn how to use them effectively throughout your posts.

When you are using internal linking add it throughout the body of your post rather than just listing all the links in a row. So in each paragraph add words that are a part of what you are writing about and turn those words into links. Linking within your page adds more relevance  and internal value to your link.

Be careful to not have too many outgoing links outside of your site. It is recommended that on each page of your website to not have more than 10 outbound links so that means with your blog post you should certainly not even close to that many outbound links. I would not want more than 2 or 3 outbound links. 

You can go back to some of your older posts and add internal links to some of your newer pages of relevance. This way you add some valuable link juice and give it some rank boost. 

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Contact Nestor Gasset and Katerina Gasset, CIPS, Realtors®, International Properties and Investments, Inc. Licensed Realtors® in Florida at 561-753-0135 to list your property for sale or to purchase a property in Wellington, Royal Palm Beach, Loxahatchee, Lake Worth, Hypoluxo Island, Lantana, West Palm Beach and the rest of Palm Beach County Florida. We are accepting referrals.

Copyright © 2008 By Katerina Gasset, All Rights Reserved. *Linking Strategies- Who Else Likes Being On The First Page Of Google?* Contact Katerina Gasset for Customized Business and Personal Coaching.

Visit our profile to find out more about our services. Call us today at 561.753.0135 or Toll Free 800.444.3316. Contact us by email if you prefer by clicking on email me on the right side of this page under our profile.

To view all the Wellington Florida Luxury Homes For Sale Click here and then click on Multiple Listing Search where the globe is on the right side of the screen that opens up. We know Palm Beach County and will help you get your home Sold if you need to Sell your home and help you buy your Wellington Home or Land ; call us today.

Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied.  Entries on Wellington Homes Blog represent the opinions and ideas of the author(s).  Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.

P.S. If you are listing your home as a short sale in Palm Beach County Florida make sure you hire an agent who knows how to do short sales and has the experience to get the job done. We are doing successful short sale packages. Call us at 561-753-0135 to find out more.

 

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Never miss an important post- follow me on my ActiveRain Blog 

In real estate we service Utah County, Salt Lake County, Wasatch County, Tooele County. This includes many towns and cities. Some of which are: Provo, Orem, Salt Lake City, Draper, Springville, Spanish Fork, Payson, Lehi, American Fork, Vineyard, Saratoga Springs, Eagle Mountain, Pleasant Grove, and more. 

Katerina Gasset is a real estate agent who is also a digital marketing strategist, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. She is also the owner of Get It Done For Me Virtual Services. 

Katerina is a Certified AI Marketing Specialist. She can help you with ChatGPT, Content at Scale, Neuronwriter, prompting, and many other AI tools. 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

Text Katerina with your name + number to work with her:

 561-502-1577 

 

 

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Comments (223)

Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Thank you for sharing this info, I need to do a lot of work in this area.

Aug 15, 2008 03:56 PM
Seth Callen
Layered Artwork XChange - Oklahoma City, OK

Very informative post.  In general, for me, the most effective use of anchor text is when you can use it naturally in your text, so it blends in with whatever the post is about.

Aug 20, 2008 03:46 AM
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Thanks for the info here Katerina. I noticed how you link each of your posts to other posts within your blog.

Sep 05, 2008 12:25 AM
Thomas Tolbert
Better Homes and Gardens® Real Estate Legacy - Savannah, GA

Some really great tips...thanks!

Oct 19, 2008 11:49 PM
Mark Young
Stouffer Realty, Inc. - Cuyahoga Falls, OH

Thanks for all of the helpful information.  I just posted a blog on investment properties in Northeast Ohio.  I'll let you know how it turns out!

Oct 20, 2008 04:46 AM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Thanks Katerina:  I have a question - when you say don't have more that 10 outgoing links from your site - do you mean the home page.  I always heard that the more sites that you have linking back to you is the best - usually higher ranking sites as well.  I do reciprocal linking and I have more than 10 on my hopepage - along with internal links in my homepage content.  From what you say - is this not a good idea.  Should some of these links be on interior pages?

Oct 20, 2008 05:03 AM
Mark Young
Stouffer Realty, Inc. - Cuyahoga Falls, OH

UPDATE!!  I left a comment a few hours ago after I posted my blog using your helpful ideas and practices; the blog was titled Buy Investment Property for CASHFLOW in Northeast Ohio - It's Time to Make $$$.  I was so thrilled with the results that I have to post a screen shot of the Google search results.  Keep in mind, this was 52 minutes after I posted the blog!!

 

webshot

 

 

#1 ON GOOGLE IN LESS THAN AN HOUR!!

THANKS SO MUCH!

Oct 20, 2008 06:22 AM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Very useful info.  We have implemented linking strategies more and more. 

Nov 18, 2008 01:07 AM
David John Medendorp
Medendorp Real Estate Group Muskegon - Norton Shores, MI
CCIM, GRI, Investments, Waterfront Homes, Muskegon

I learned a lot  in my market . The competition is not as bad as most of you deal  with. But i will keep pushing to the top. Thanks for sharing. Any one want to critique my web site www.sellmuskegon.com

 

Nov 28, 2008 01:42 PM
Kevin L. Swann
Swann Real Estate - Fargo, ND
CCIM

I have very little experience with creating a blog. I keep reading and rewriting, I don't want my content to be construed as irrelevant or frivolous. I have coached myself to place links while writing, it seems to work best for me. However, since I have yet to post a finished product, it doesn't matter that I've figured out the link! Thanks for blogs worth reading.

Dec 02, 2008 06:34 AM
Jan Bruster
CC Herber Co. Real Estate - Fredericksburg, TX

Very well worth reading!  There are lots of tangents to launch from in this post.  It will keep this newbie busy for a while!  Thank you for the quality effort to contribute to AR.

Dec 02, 2008 07:59 AM
Keith Pound
EXIT REALTY CRUTCHER - Louisville, KY
Realtor, Auctioneer - Louisville, KY - 502-645-5950

Found your blog and read all 5 sections..use the link idea and edited my first 3 blogs..can't wait to see what happens...great stuff.

Dec 23, 2008 03:33 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Hello Katerina, I just found this blog of yours from almost an year ago. I look forward to learn gain some more SEO knowledge at your webinar!

Jan 13, 2009 01:52 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Eileen- I got your webinar reservation! Thanks! You will learn alot! I look forward to teaching this subject because you can see results so fast. You have a competative market so we will work on that too.

Jan 13, 2009 02:42 PM
Diane Plant
Forest Hill Real Estate Inc, Brokerage - Toronto, ON
Broker, TorontoHomeSearch: Forest Hill Real Estate

Thanks for explaining anchor text in such great detail and giving examples of how to incorporate it. I read a post recently and left me searching google to find out how to use anchor text. Your longtail keyword blog was also helpful.

Apr 04, 2009 07:26 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great tips.  Thx.  Yes, I've been adding the key words on the link - thankfully someone at my company mentioned it.  But, now I truly understand why.

Jul 03, 2010 12:56 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh, shoot, my picture isn't shoing up on any of my comments. I'm going to have to try to fix that.  I wonder why that's happening.

Jul 03, 2010 12:58 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh, shoot, my picture isn't shoing up on any of my comments. I'm going to have to try to fix that.  I wonder why that's happening.

Jul 03, 2010 12:58 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Katerina - I am spending the next two weeks going back into old posts, to add links.    Thanks for the tips!   And, I like the idea of always putting a good keyword on any picture, no matter what it is - more keywords pointing to you....  

Jan 01, 2011 01:40 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Dagny- Oh my, I just how old this post is! But yes, go back and add keywords and links to your old posts. This is the fastest way to get a boost because those posts have already aged and are most likely indexed. 

Jan 01, 2011 02:46 AM