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Myth or Fact? A better deal on New Construction without an agent.

Reblogger Debe Maxwell, CRS
Real Estate Agent with Savvy + Company (704) 491-3310 228209

Building a new home in Charlotte NCOh, this post is certainly timely as I just had a 6-repeat client DUPED by a builder when, after looking into re-sales, drove around one weekend and stopped in a showroom.  When my CLIENTS (not a lead, again a 6-repeat client of mine) handed them MY business card, the builder rep said that because I didn't bring them in, they couldn't use me!  My clients SIGNED the Contract and then told me what had happened.  Needless to say, I was livid!

At my clients' request, I am not breathing a word of this to the NC Real Estate Commission until AFTER they Close.  My client was suspect and said that they knew better but, just are 'so trusting' of people.  They were afraid that if I reported this builder while the home was being built, that since they had lied to them about their agent, they would sabbatoge their new home.  I agreed to wait...

I have seen this new construction issue from both sides--representing a builder AND having had buyers who originally did NOT want new construction, drive around and decide that they were willing to wait for a new build.  There is a national company who has cheated me out of my commission TWICE and I now tell my buyers of that experience.  It's the buyers' option as to whether or not they want to visit those showrooms or not but, most of them feel that if the developer/builder was 'stiffing' a top selling real estate agent, they will surely not get the customer service which they expect or deserve.  

I have another client now that is working with that same builder and guess what?  It's been a nightmare for them. The sad part about this one for the builder/developer is that this particular client is a physician who comes in contact with numerous DIFFERENT people every day and he is surely letting them know to stay away from this particular builder.  Oddly enough, they continue to practice this way, as they've done for years.  It makes no sense--I know I'm not the only agent who has had this experience in my area so, their poor reputation is only getting worse by the day.  But, they have the national 'brand' keeping them alive.  Something has to change at some point!

From a builder's rep perspective--I have represented builders and always went out of my WAY to 'romance' the Realtors® in the area.  If they brought us a buyer, they received flowers and the promise of my being available for any part of the process so they could go out and work new business.  We made their life blissful!  We were incredibly grateful for them bringing us business and we would NEVER, in a million years, as some of these builders do to floating buyers, suggest that they will save money without an agent!

Original content by Beverly Herdman

Our experience over the years and still continues. Buyers are convinced that if they visit a community and register with the sales rep and purposely tell them, No I don't have an agent, that they will get a better deal.

MYTH, there are NO better deals because you do not have an agent!

I will tell you straight up, it makes NO DIFFERENCE. the base prices are set with commissions and they will not reduce their price. More people lose in this deal at the end. 

The question buyers should be asking the sales rep is, If I register, will you put in writing that I don't have an agent,  and offer a 3% reduction in price, or offer 3% more in upgrades at no cost. 

I actually would love to see that happen so we can once and for all prove this MYTH. 

I can't tell you how frustrating this is in our market. So many lost commissions to great agents because of a simple registration form. Builders are making out on this theory. 

Buyers please talk to an agent about representation before going in to a community. Remember that rep is there to make a sale for the builder and they are working for the builder. Who is working for you in your best interest? Yes, it appears on the outside it's not a big deal. But the reality is, are you properly being educated about the market resale. Have you weighed out your options between new construction and resale? 

What if an agent could get you relatively the same home for $50,000 less. What difference would that make on your decision? The builder rep is not going to educate on the market, they will do anything to get you into a contract with their community. 

Buyers, it is a MYTH that you receive a better deal on New Construction without an agent!

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Beverly Herdman Wine Trail Homes,LLC  Keller Williams Realty
Tel: 540-825-7441 | Mobile: 703-969-4280
beverly@winetrailhomes.com | www.winetrailhomes.com

Comments(7)

Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

That is too bad, Debe.  You are going to have to watch your buyers go through the whole process knowing that they are not getting the best deal. And I hope you do report them at the end so his doesn't happen to other hapless buyers.

Jan 19, 2013 08:43 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Well, Janie, this company is going to have to suffer severe consequences from the state, I'm sure.  My clients said that they would back me up on the report--in fact, they are going to initiate it.  Such a ridiculous loss for this builder/developer too--they've lost MANY clients from area agents who share their experiences with their buyers.  Their buyers make the decision to stay away from their communities because they feel like they'll 'screw' them too!  

I'm shocked that someone in business would be okay with losing numerous referral partners.  The other negative business aspect that comes with the decision to cut out local agents, is that they would sell their communities out SO much quicker and be able to move on to the next project.  As well, they would be faced with multiple-Offers--driving their net higher on their homes.  Stupid business decision in my humble opinion!

Jan 19, 2013 09:05 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Debe, It just makes no sense for a builder to create an antagonistic relationship with area agents.  We all want the same thing, happy buyers spreading the good word about us and the builder!

Jan 19, 2013 10:02 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

DeBe:  There is one of several reasons why a builder will not reduce the price 3% if the buyer does not have an agent, and that is that the lowered home sales price will then be used as a comp... a comparable sale that future appraisers will use to appraise future sales.  It will mess up the values of future sales prices.  So, it will never happen.

As far as what you ran into with the buyer's story you told, there is one major nationwide builder that I know of that has several signs posted that they will NOT honor paying a buyer's agent if that agent does not actually, physically bring the buyer on their first visit.  Also, that particular builder has told their on-site reps that IF they, the on-site rep, is caught trying to circumvent that rule... the on-site rep will be fired... on the spot.  I know two on-site reps this has happened to.

Jan 19, 2013 11:05 AM
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

I would be livid as well I have seen Builders rep tell a customer that they could save a lot this ways

Jan 19, 2013 01:18 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Debe - Oh this is so sad.  I hope things work out well for your clients and hopefully the investigation will make things right afterwards.

Jan 19, 2013 07:08 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great information that I only wish more people would read and understand, Debe.

Jan 20, 2013 06:55 PM