Currently, many agents work for the worst deals in the record of the history of the real estate line. In addition to this insult, the agents take each other’s leg for almost nothing.
With most traditional marketing that produce enough transactions for the average agent’s survival failure, a number of agents have been forced to switch to traditional companies and have enough business. Those traditional companies though, have been glad to provide leads for relocation at despicable prices.
Speaking under anonymit, one major Atlanta broker-owner confessed that in his eight offices, agents have become more and more dependent on his company in looking for opportunity for sales. He further explained that the relocation department provided pays a 40% referral fee just for having rental leads. That’s on top of their 8% payment (of the gross commission) to their home office franchise.
Adding up those enormous expens3es leaves only about 25% to be divided between the company and the agent who sells. The company’s part provided business is 50/50 in traditional companies, having only 26% of the gross commission left for the selling agent. This excludes the gas expenses, client meals, advertising, or other operating expenses.
Agents take this kind of deal because they have to. Agents today feel the hardship of making enough business for their living. Traditional estate marketing let them down. Most agents have been experimenting in online marketing, wasting their limited budgets.
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