If only 3-6% of the current agents have the ability to maximize the use of a blog, will we be the next group of agents positioned to be highly paid professionals?
I wish I would have bookmarked the post of a video recorded at the Inman Conference earlier this month. Thanks to the post of one of my fellow Rainers, I listened to a panel of experts discuss the future of social media and Web2.0 as it relates to real estate. Obviously, there was much excitement about the power of this type of media both in building a community presence as a local authority and Google search placement.
Because I cannot find the video to get the number recalled precisely, I will tell you what I recall. It may be inaccurate, so please give me some grace. If you know about this video and the author, please comment so I can give credit to them in this post.
A real estate company manager was asked the percentage of agents in his franchise that will be able to maximize this type of approach to marketing and building a book of business. His response was a percentage under 10% - I believe it was something like 3-6% of agents that he believed had the skill in writing, the discipline to follow-up, and the expertise to give good advice to buyers and sellers.
That statistic has rolled around in my head for about a week now and it has raised the question in my mind: If social media is the wave of the future...if such a small percentage of agents have the tools to access that wave...if we (as Active Rainers) are at the forefront of the wave and gathering experience...can we be the next sought after, highly skilled and highly compensated real estate professionals?
As our franchised real estate companies become more corporate focused, will we have the power to be paid very well for our abilities - on a generous salary?
Or would it be more likely that our skill will give us the ability to break away from the corporate trend and thrive as independant agents with no need for a franchised company? Will we have staffs of admininstrative help to process all the buyers and sellers of real estate that come from the enormous success we have created in this new meida?
What do you see in the next five years that will allow those who have developed the skill on Active Rain (and other blog sites) to monetize those skills?
Consult your crystal ball and let me know what you think.
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