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Recording: Hitting Your Social Media Sweet Spot

By
Services for Real Estate Pros with ActiveRain

I love my job.

One of my favorite parts is preparing for a class that I am going to teach. Anyone casually walking by my desk would think 'all this idiot does all day is play on Facebook.' OK, that's partially true, but don't blow my cover! But for the last few days I got to really dive into Facebook and try to find some great examples of the ways that real estate agents share things about their business that don't force feed their friends a huge dose of 'It's a great time to buy and I'm an awesome real estate agent so you should use me.'

Hitting Your Social Media Sweet Spot

In our webinar today, hosted by Market Leader, I had a chance to share some different ways that you can market your business on Facebook without being that ass that everyone gets sick of and eventually blocks. Our topic was finding your social media sweet spot. Here is a small sample of a few things I shared

  • You should really focus on one medium
  • It's alright to talk about your real estate business on your personal page
  • Sheldon Neal has a really awesome marketing idea that he is using on his Facebook page. He told me in a phone conversation yesterday it may be the best marketing idea he has ever had and it's getting him a ton of real life exposure for his brand.
  • If you don't like using a social network, you have no business using it to market your business
  • How setting up lists in Facebook can improve your Edgerank (and what is Edgerank) and make sure your message gets to the appropriate people
  • A great set of real estate scripts that can allow you to take something you learn on Facebook about someone in your sphere and turn it into an opportunity to reach out to your sphere personally
  • Some good ways to share your IDX website that might actually get people to click on it

You Can Target Your Message Based on Geography

There were a few other things in there in addition to those including an awesome tip about geographic lists and how you can use the geographic lists that Facebook sets up for you in order to focus your content on people in a certain geography.

If you didn't get a chance to join me for the call live, or you did and you just want to more easily digest some of the things I was sharing, here is the recording of the webinar. Enjoy..........now back to playing on Facebook work.

Posted by

Bob Stewart
ActiveRain Ambassador

 

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Comments (38)

Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I am so glad this was recorded, can't wait to take it all in!

Jan 23, 2013 01:23 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Bob, missed the class and will have to be content with recording only!

And yes, I am getting back to work talking about real estate on my personal page...:-).

Jan 23, 2013 01:55 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Bob, Thanks for sharing the recording. I am looking forward to improving my use of Facebook this year and I am sure I will get some great ideas here. 

Jan 23, 2013 02:39 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Couldn't mak it today due to business but will definitely listen in. I have been neglecting FB in favor of Google+ recently.

Jan 23, 2013 03:05 PM
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

Hi Bob,

I really appreciate the recording, I had something come up at last minute and only was able to listen to part of it.  Thank You

Jan 23, 2013 04:40 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

lol, I spend all my free time here on AR, not somewhere else. Now you tell me I need to go back to FB and even tell about my business on my personal page:)

ok, ok, I'll try. I know I should.

Jan 23, 2013 05:23 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I'm so glad you are recording these. It/s very difficult for me to watch these during the day, but I do follow up w/ them when I'm at home.

Jan 23, 2013 06:21 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I enjoy my blogging and ActiveRain has provided me with a platform....to be able to export them to Fb and G+ is a PLUS PLUS for me!

Jan 23, 2013 07:49 PM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

Hi Bob... Looking forward to joining you today for another awesome learning experience... Beth

Jan 23, 2013 08:13 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Bob, your webinar was excellent! Great information in an understandable presentation. I listen to as many of yours as I can manage. Thanks!!

Jan 23, 2013 08:45 PM
Julie Bentley
Watson Realty Corp, Jacksonville, FL - St Johns, FL
Saint Johns, FL REALTOR

I enjoyed your webinar Bob and, as always, learned a few things that I can immediately implement. Thank you for that!
 

Jan 23, 2013 09:14 PM
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

As always, a stellar job on the webinar, Bob! Learned some new stuff, too! Hope you decide to do a similar webinar for Twitter and Google+, I think we need those even more than the one on Facebook!

Jan 23, 2013 09:37 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If an agent is not on top of his technology either by hands on or outsourcing, this could lead to losses eventually in lost opportunities....This is the wave of the future....Learning to take it all and make it perform to optimum

Jan 23, 2013 11:42 PM
Ridhi Raheja
Movement Mortgage (Illinois) - Naperville, IL
FHA, 203k, VA, Jumbo, PreApproval, Jumbo Home Loan

Thanks for posting this bob! I should consider attending to your future webinars! thanks for the awesome video! ;)

Jan 23, 2013 11:55 PM
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Bob, I, like so many others, missed the webinar.  But, I'm going to listen to it....

Jan 24, 2013 09:19 PM
Mark Horan
Resident Team Realty, LLC & Toni's Property Management LLC - Saint Cloud, FL
"The Resident Chef" - Resident Team Realty LLC &

Bob, Thank you for the webinar yesterday. As usual it was very informative and got my brain and fingers moving.

Jan 31, 2013 11:20 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Sheldon had a great idea and every one of us could do that easily too.  I will go back and listen to the webinar.

Feb 01, 2013 08:12 AM
Larson Educational Services
Larson Educational - Fort Myers, FL
Larson Educational Services

Thanks for the tips. Wouldn't mind incresing the hits on the Facebook page around here.

Feb 06, 2013 05:13 AM
Colette Rarden
Windermere Cle Elum - Cle Elum, WA
Managing Broker

Great motivation. Thanks for helping me put the focus back on the things I should be doing. :D

Jun 25, 2013 01:26 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Bob, was this link taken down? I don't see the recording access here? Thanks!

Nov 29, 2016 09:18 PM