A new listing comes on the MLS that looks perfect for your homebuyer. As you browse down the details of the listing you notice the commission...only 1%.  It's way below which are used to and after all your hard work you hate to see such little compensation. Do you show the home or not?

Ethics and Commissions

REALTORS are constantly hammered to reduce commissions. It adds insult to injury when you see a listing that already has a commission less than half of what you're used to.  It's very difficult to be motivated show a property with a buyer you been working with for a year when you know you'll be paid far less than you normally would.  YOU MUST STILL SHOW THAT PROPERTY!

Like it or not the commission that we are paid is not the driving factor in what properties we show clients. However, not every agent follows that line of thinking. If I see a property that will meet the needs of my clients I will show that property regardless of the commission. What about the agents that don't?

Small Commissions = Fewer Showings?

The few listings that I have seen with way below average commissions typically fall into two categories; the seller can't afford to pay commission (close to a short sale, etc) or they see little value in real estate agents and their work.

These listings are frequently through a small agency that was willing to take the listing no matter what. The sellers are not doing themselves any favors by offering such little compensation to the people who bring them buyers.  While I have no hard numbers on the actual showings I do notice that many of these listings sit in the MLS much longer than normal. To me that's anecdotal evidence of fewer showings. I'm sure buyers are finding these properties because they're in the MLS but if they're not getting sold it seems there's a relationship to the compensation offered.

What's Fair Compensation?

Without going into specifics, sellers need to keep in mind that the compensation offered to sell their home should be reasonable in relation to their local market. While all compensation is negotiable, sellers should keep in mind that agents representing either buyers or sellers have a certain expectation of compensation. Compensation levels are where they are in most markets because it is what is necessary for the agents to effectively do their work. Properly compensating an agent to do their job well will ultimately result in a better sale and better end result for both seller and buyer.

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 Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivva.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | ARIVVA  | 744 San Antonio Road Ste 24 | Palo Alto, CA 94303

 

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31 Comments on What happens if home sellers offer too low a commission?

20 Most Recent Comments Displayed Show All

JAN
24
403,670 Points 8 Featured Posts Outside Blog Called Shot Master

Bryan - I show all listings regardless of how much, or how little they pay.  My commission isn't something my buyers need to worry about.  If it's a possible fit for my buyers it always goes on their showing list!

5:46pm • #12
960,498 Points 24 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Buyer agency agreements. The commission does not matter because my buyers are all made aware of the compensation prior to seeing any homes. If the commission is low then they pay the difference.

6:26pm • #13
397,657 Points 5 Featured Posts Outside Blog Attended Rain Camp

One thing s sellers should keep in mind, depending on the property, is how much might that agent have to pay a relo company as well.  In high priced areas, it might be too easy for an agent to "steer" a client away from a low commission house.  I don't do it, but I know of agents who have.

9:10pm • #14
155,487 Points 3 Featured Posts Outside Blog Attended Rain Camp

I really don't focus on the commission, unless it's just crazy low. Because like you said, it's not about the commission ... it's about making sure our clients get into the right home AND had a smooth transaction ~ BECAUSE that will bring you more business and referrals!

10:17pm • #15
JAN
25
1,951,797 Points 478 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Well, I look at the co-op.  I don't live in a cave.

If the co-op is less than the fee I'm charging my buyer client in our REPRESENTATION AGREEMENT, I'll know to include a credit from the seller to the buyer in the contract of sale and an agreement that the credit will be used by the buyer to pay their broker fee.

The only time this doesn't work is when the seller had little to no net proceeds to cover the credit.

Bottom line is, we are not a charity.  If a seller doesn't have net proceeds to pay their listing agent sufficiently to cover our fee in the co-op, perhaps they can't sell.

 

5:32am • #16
206,562 Points 14 Featured Posts Outside Blog Called Shot Master

Bryan, I personally do not look at the commission, it's more important to find the right home for my buyers. Sellers are entitled to ask for whatever they wish from their Realtors, it's really not their fault nor the buyers if the listing agent couldn't negotiate the commission. I've reduced my commission in the past where it would've been a short sale otherwise or they sold and purchased multiple properties using my services but always paid out the "normal" co-broke for my market to buyers agents.

6:13am • #17
840,383 Points 69 Featured Posts Outside Blog Called Shot Master

What amazes me is that there is enough for everyone and the opportunities and amounts vary from time to time. When it is plentiful, then stuff yourself. When it is lean, be thankful and move on. Go with the flow is my approach most of the time. I have made killings and I have done favors....The balance should be respected

6:22am • #18
862,353 Points 174 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi everyone!  Thanks for all the great comments.  It's nice to see that we are on the same page about showing any property that benefits are buyers regardless of commission.

7:23am • #19
1,422,992 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I had training for my agents  this week and I uncovered a case where the buyer sued his agent because they found that two houses down from their home. .was sold as a FSBO for a lot less and HAD a finished basement to boot. . .at the same time when they purchased.

their argument was. .their agent did not show all the houses for sale. . and they felt cheated. . . agent was reprimanded and fined

7:25am • #20
1,422,992 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This was the attorney;s case in my above comment. . 

The attorney explained that since she was a buyer's agent, she had fiduciary duties to the buyers of "loyalty, obedience, disclosure, confidentiality, reasonable care, diligence, and accounting." Therefore, unless they agreed otherwise, the buyer's agent  had an obligation to search out all available properties for her clients, including those not listed in the MLS.

7:29am • #21
1 Featured Post Outside Blog

The listing agent/broker is likely weak. Accepting low commissions is a sign of too few leads and poor closing skills.

Floyd Wickman has great scripts and recordings about why an agent might accept a low commission.

Weak salesmen (saleswomen) tend to have lots of excuses why the market is tough and why they don't make enough money.

Invest more in your marketing and sales skills and invest less in your excuses why you cannot get it done.

There is a reason most agents fail in this business.

What you accept is what you are worth.

You want more, be worth more.

It's all pretty simple.

Let someone else take the low priced listings.

8:14am • #22
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Okay... here I go off the page.

There is nothing in our Code of Ethics that requires us to show every property to our clients, especially if the coop commission is lower than we are willing to accept.  The Code of Ethics merely requires that we make our clients aware of everything on the market that fits their needs (or in other words, that we not "hide" this low-paying option from them).

We have options...

a) We can attempt to negotiate the co-op commission with the listing agent (although it cannot be a part of the contract, nor can we hold the contract hostage while awaiting their decision.

b) Have a buyer's agreement that requires our buyer to pay the difference

c) Let our buyer know about the property, and tell them that they'll have to make "other arrangments" (contact the listing agent?) to view the property... (effectively handing away the 1% that's being offered, and potentially alienating our client in the process).

Now... back on the page.... while I do notice the co-op fee, I don't show properties (or NOT show properties) based on that commission.  I show my clients everything that's on the market that fits their needs regardless of commission... but not because of any requirement by the Code of Ethics.

I once showed a client a property that offered only $100.00 co-op fee.  I even called the listing agent to determine if that was a typo... it was not.... I showed the property anyway, whilst holding my breath.  Fortunately (for me) the client didn't like that property.  whew!

9:07am • #23
160,680 Points 15 Featured Posts Outside Blog Called Shot Master

I don't show homes based on the co-op commission.  I don't even pay much attention to the co-op percentage until writing an offer.  Then it's time to decide whether to request more from either the listing agent or buyer (who has already signed a buyer agreement).

9:18am • #24
466,470 Points 50 Featured Posts Called Shot Master

Alan's comments above make a lot of sense. In California anyway, we cannot mention or alter the purchase contract on the issue of commissions. It has to be on a separate form. Thanks for your post, Bryan. I believe we will be seeing this more in the coming days.

9:27am • #25

The best advice is to become a Buyer Broker & work diligently to be of help to the buyer.   Thanks, Jim

10:14am • #27

Like the others I don't look at the offered split to show a home because like the others the buyer in my car has signed a BBA and my fee has already been set or there is no buyer in my car. If they offered a 10% co-op fee my buyer as part of my BBA would get a 7% rebate in that case. So the split is only an indicator of the agents and sellers mindset to me. 

10:31am • #28
862,353 Points 174 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Lenn - Sorry for lumping you in on this.  Yes, you do have a different perspective and a good one based on using a BBA to assure a certain income.

Alan - I really like your perspective and wisdom on this.  Thanks for commenting.  I do feel there are options in some of these situations.

 

12:28pm • #29
207,413 Points 3 Featured Posts Localism Sponsor Outside Blog
Very good comments being shared here. Here's reality. If the commission is low you know many agents will stay away from the listing...but won't admit to it. Fortunately I've never seen anything lower than the obscene 2.25% down the Pennisula.
9:01pm • #30
JAN
30
159,758 Points 2 Featured Posts Outside Blog

I agree with Frank(#30), some agents don't admit it publicly.

I personally, feel it disrespectful if a listing agent keeps most of commissions( I've seen 4:2 or 3.5: 2.0). For me it is a red flag of greed. Do you really want to work with such agent?

1:37pm • #31

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Bryan Robertson, Real estate broker Los Altos & Silicon Valley Luxury Homes

Los Altos, CA

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