Localism: Is it important?

I have seen many people inquire about Localism is and how to post listings to it and do people really go out there. 

To post listings or blogs to Localism all you have to do is write a blog on active rain and include the listing and data using html, then at the bottom where it asks for consumers, only select that box. Then select the state, county, city, and even neighborhood that you are posting it towards.

The real question is do people go out there and the answer is absolutely, positively yes. Consumers do search localism and it does provide a good source of data upon the neighborhoods of cities and what type of property is hot in that market. Posting to Localism does not just make sense, it is a good way to increase your reading of the blogs that you post publicly to it. Members only blogs are not posted to it unless you select it on the bottom of the page here.  I have seen people buy and sell homes in Modesto as a result of Localism and the best part of it all is that it is free. It also ranks very well in Google upon searches. So is Localism important? I absolutely say yes.  It is a very important strategy I use for marketing, plus it helps people see your knowledge in real estate. 

 

23 Comments on Localism: Is it important?

I have been doing exactly what you are saying.  It works bottom line.

01/31/2008 04:36 PM by John Walters (Specialized Real Estate)


Matthew - Just wait until the New Localism is officially launched. You'll have to beat off the customers with a stick!

01/31/2008 04:37 PM by Rich Jacobson ~ ActiveRain Community Builder (ActiveRain Corporation)


That is great.  I agree it works.  I didn't even know that the New Localism was being launched, so that is gerat news.

01/31/2008 04:40 PM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


Matt- It is probably the best group to post to bar none.

Rich - Really looking forward to that!

01/31/2008 04:41 PM by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty)


Howdy Matthew

As John stated the bottom line is that localism works for all that post.

Have a good one

Dale

01/31/2008 04:47 PM by Dale Baker, Home Inspectior- in NH & VT (Baker Home Inspections and Consulting Service)


I love love LOVE localism!  It is my friend!

What an amazing resource!

01/31/2008 04:54 PM by Renee Burrows - Las Vegas NV Real Estate (Nevada Realty Solutions)


great info....

01/31/2008 05:07 PM by Michael Omid Shahabe


I post to Localism all the time - for the exact reasons you list. I think AR has made the change that you can not post a listing to Localism and to the Professional Category at the same time, yet I still see listings in the professional category. Is there a secret marketing ploy out there?

02/01/2008 05:15 AM by Kevin McGrath - Fredericksburg VA Real Estate (Coldwell Banker Elite - Fredericksburg/Spotsylvania)


There is a group that just accepts listings and I bet people probably post them twice.

02/01/2008 09:45 AM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


You are so right. Consumers do use Localism. And posting there does increase online exposure.

02/01/2008 07:15 PM by DDR Realty, Orange County, NY


Great point! I've started in this New Year to post homebuyer and seller information there. As well as my listings. It's even in my business plan to post frequently.

02/07/2008 01:56 AM by D'Adrea Davie (Family Realty Group)


Thanks for the kind words Derrick and D'Adrea.  I think localism should be on everyone's business plan.  Most people that have found me lately found it through localism or active rain.

02/07/2008 09:26 AM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


I do agree that it's important to send info to localism. It's a good consumer site and a great way to get your name out!

02/07/2008 09:36 AM by Lindsey Hasford (Coldwell Banker Vision)


Matthew-Thanks for the post. Your post motivates me to get really active on Localism. I have  been posting pictures of my area neighborhoods.

02/07/2008 09:42 AM by Shirley Parks San Antonio Real Estate & Luxury Homes (RE/MAX Realty Advantage, San Antonio, TX)


Another good thing to do on Localism is to comment on the neighborhoods of areas in your city or county.  It really helps when people google in that area.

02/07/2008 09:44 AM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


I may add if you want to find out how well Localism works, I suggest they go to www.MyBlogLog.com and sign up. It really shows what people are looking for and how they find you, you will be amazed how many find your localism posts via Google and you can figure out what words people are searching for and change your blog tags to fit!

02/16/2008 12:15 PM by Todd Clark (Realtor), GRI (Washington Co, Beaverton, Oregon) (Kastings & Associates, Oregon)


Matt, great post thanks for the info.  I will post more to localism, with this in mind.  thanks.

02/16/2008 12:27 PM by Marvin Thomas (Allegiance Mortgage Corparation)


Thanks Todd for the valuable input. I will check the site out.

02/16/2008 12:32 PM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


I agree Matt.  It does really work well.  I have gotten several calls from it.

Don

02/16/2008 12:37 PM by Donald Bradbury, REALTOR Bucks County PA (The Bradbury Team at Coldwell Banker Heritage)


Marvin, I am just barely getting off my blogging training wheels(lol). I look forward to utilizing my new found skills with the new localism. Thank for the helpful reminder.

02/26/2008 12:31 AM by Dionne Morgan REALTOR®,GRI, e-PRO (Realty World Solano Realty)


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Real Estate Agent: Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)
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