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Cost of Staging a home "Is it worth it?"

By
Home Stager with Home Staging 101 DVD - How-to sell your home for more, fast!

I'm wondering if we really understand the importance of proper preparation concerning this all important financial transaction.  In any market condition, especially the one we face today, nothing can be forgotten or thought of as silly.  The internet is key and an important aspect of marketing a home as I'm sure we all agree but, let's not ever forget to look as the home as a product that needs specific marketing as well.  I'm no longer educating agents or sellers as in years past about the benefits of staging.  We all know how important it is but, the public and professionals alike I find are still stuck on the cost of these services.  The ROI is reported as 150% return on investment so any money spent in this application is well worth it.

Staging consists of all aspects of preparing the home for market from updating/renovating to proper furniture placement.

On The Home Seller’s Radar: Home Staging
http://blog.homegain.com/home-seller-radar-home-staging

 

Posted by

Lise Desormeaux

Host of Home Staging 101

Founder and President of RMR Atlanta

Real Estate Marketing Results

Comments (1)

Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate
Hi Lise:  I think the answer is very simple, and as you stated.  If a home is properly staged by a staging professional who charges a fee, will that investment be recouped in a higher sales price.  I think if it is done correctly, of course it will be a good return on the staging investment.  But... how do you educate both sellers and Realtors of that ?  I am thinking it will take time... but sellers and Realtors will gradually see the wisdom in staging.  Thanks for sharing.
Jan 31, 2008 05:55 PM