Special offer

Step #2 in my 2013 Marketing Plan, enticing buyers to my IDX/MLS page

By
Real Estate Broker/Owner with (831) 626-4000 CA #01772851 HI #RB-21268

I was reminded this morning by Dana Casey that I had written about:

STEP 1 OF MY 2013 MARKETING PLAN:

 http://activerain.com/blogsview/3418388/step-1-in-my-2013-marketing-plan-where-did-2012-business-come-from-

"And where is the next one?"

Thank you for the reminder because one presumes where there is ONE STEP, there must be MORE.

STEP 2 OF MY 2013 MARKETING PLAN:

Is what I entered into the contest, THREE THINGS MY WEBSITE COULD DO, can be considered that. However, when you read the 1st and the 2nd one, they are opposed.

OR ARE THEY:

STEP 1 - I concluded to go after more LISTINGS. (This was 80% of my income in 2012.)

STEP 2 - is where I go after BUYERS. (This was 20% of my income in 2012.)

What I am actually doing is MAXIMIZING my websites so that BUYERS land at my www.hellarothwell.com/IDX.html IDX/MLS page, and all from websites that I already have!!!

AND IT IS ALREADY WORKING!!!

WITH BOTH STEP 1 & 2 IN PLACE, I MAY OR MAY NOT INCREASE THE PERCENTAGE OF INCOME BETWEEN LISTINGS AND BUYERS, BUT HOPEFULLY THE COMBINED DOLLAR AMOUNT.

Posted by

Hella Mitschke Rothwell, Broker/Owner/REALTOR 

 

Let me be your independent real estate broker for oceanfront and oceanview property in California and Hawaii.  If you are a seller/owner, I will travel to your property to help get it ready for sale, then list and market it. If you are a buyer and we have a Buyers Representation Agreement in place, I will preview property on your behalf anywhere in California and Hawaii.  Please call me to discuss how I can help you.

Search Hawaii Listings on www.HellaHawaii.com

Member: Honolulu Board of REALTORS; National Association of REALTORS; Hawaii Association of REALTORS; Del Norte Association of REALTORS; California Association of REALTORS; MLSListings, Inc., the premier MLS listing service in Northern California.

 

________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 808-226-1095 or 831-626-4000 

Fax 1-877-822-9332

www.HellaHawaii.com

www.HellaRothwell.com

www.RothwellRealty.com

HAWAII OFFICE: 1128 Ala Napunani Street, #1809, Honolulu, HI 96818

 CALIFORNIA OFFICE: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


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Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Lori Bowers
La Quinta, CA
The Lori Bowers Group

I prefer buyers so most of my business comes from buyers. I really like to show homes and close th deal.

Feb 09, 2013 07:46 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living
Hella, I have an almost equal mix of buyers and sellers I work with. Although I sometimes think I should concentrate more on one or the other, they both have their own set of challenges and I'm not sure which I like better.
Feb 09, 2013 07:50 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Lori: Representing buyers is usually a shorter contractual client relationship so I see the attraction. But I really like listings, and I tend to have a great relationship with the sellers. It certainly worked out for me last year.

Silvia: I've spent so much time getting and marketing my listings during the first 3 years as a broker/owner, I didn't realize that, without a whole lot of extra effort, I should be able to increase my second income stream, the buyers, without a whole lot of extra marketing. And that's what I'm doing now.

Feb 09, 2013 08:01 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730
Hella, The key is to be found and give them the tools they want and in the meantime capture their information so we can help them.
Feb 10, 2013 12:58 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Debbie: That's it in a nutshell. You have it down. Ultimately, it's up to them to choose whom they want to work with. But in the meantime, if they don't know you are there or what you can do for them, business is going to others.

Feb 10, 2013 02:00 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Hella, I take whatever comes by way...a buyer or a seller...like 'em all :)

 

Feb 12, 2013 02:17 AM