Yes, blogging pays! Even when you're not blogging, your old blog posts are still generating new consumer contacts and agent referrals.
Go to the gym or walk the mall? This is my first decision most mornings, these days, and walking Annapolis Mall usually wins. They open at 7 a.m. for walkers and I enjoy seeing the evolving store windows more than I enjoy the view from a treadmill. And it's always a challenge when someone much older flies past at a quicker pace... that inspires me to push harder, as I try to catch up and keep up. 'Still working on this, but I've come a long way in pursuit of a healthier me.
Choosing a blog topic for the day was my first decision of the morning for about 5 years, and that's still on my mind as I'm walking. In fact, I often pause to add a new blog topic to the list on my cell phone. This one has come to mind often - every time someone contacts me for more info after reading one of my blog posts or an Activerain agent sends a referral my way.
Fortunately, the old blog posts are still working for me and generating leads. Each time this happens, I marvel again at the "shelf life" of a blog post. At each closing, I thank the ActiveRain gods who made it possible for me to have this source of business, even when I'm not actively working it as much. Just yesterday, a new listing resulted from a referral by Activerainer Kathy Sperl-Bell, a Delaware agent who specializes in Active Adult communities. (Thank you, Kathy!)
If you're hesitating about jumping on the blog bandwagon, do so no more. Take a stab at it... It's the cheapest and easiest marketing you can do for yourself and your listings, and you can't beat the shelf life. Even if you never generate a single lead, which is unlikely, ActiveRain will still enrich your life through the network of new colleagues and friends you'll meet - not to mention all the great ideas and skills learned from reading ActiveRain daily. That's something I still do, even on days when I don't blog myself.
Yes, blogging DOES pay (...and pay... and pay).
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