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Go Long-Tail Go!

Sugar Lips Stats from the horse's mouth:

The average Google query now consists of 4 words
14% of Google click come from paid search - 86% from organic
25% of Google's user queries are unique*

Reported by Beu Blog

Hmmm, gives long-tail keywords new value.

How do you optimize for long-tail?

Content.

This may seem counter to my previous posts, but it's not. Content is not the be-all and end-all (i.e. King) of SEO, but it does have an important place in search engine optimization.

It all works together...don't ignore one facet of optimization for another. Onsite, offsite, off we go...

Written while listening to So What'cha Want by the Beastie Boys. This office rocks!

*Update: Brian from Beu Blog contacted me to let me know about this additional info from Matt Cutts:

...if you had queries from the last month or so, 20-25% of queries the next day would be new/unique. It also depends a little bit about whether you’re defining it only as web queries, or all queries to Google (e.g. blog search, book search, patent search, etc.).”

Posted by Kay Frenzer ~ Real Estate SEO on 02/01/2008 05:55 PM

Comments (13)

longtail, keywords, content, google

Post is included in group: Content, Copywriting & Related SEO Strategies

13 Comments on Go Long-Tail Go!

I love the Beastie Boys!

02/01/2008 06:26 PM

by Steve Hirschler, Big Bear Real Estate (Coldwell Banker, Mountain Gallery Realtors)

Kay, the stats don't surprise me. I have started using the long tail myself when I search for different things. There is so much to try and keep track of.

02/01/2008 06:34 PM

by Marchel Peterson Spring TX Real Estate E-Pro ABR (Results Realty)

There ceratinly is a lot to be learned from studying the long-tail statistics from one's site to get the best idea of what people are searching for - and delivering what they want!

02/01/2008 08:11 PM

by Deborah Pearce - Living Spaces - Kelowna Home Staging & Interior Design (Living Spaces Interiors & Home Staging)

Kay: Thanks for the stats. I seo on a minimum of 4 words. I review my google analytics once a week to find out what real estate terms people are searching on to find my website.

02/01/2008 09:07 PM

by Jill Wente - Spring TX Real Estate (Prudential Gary Greene)

I have a meter on my outside blog that shows me the keyword searches that lead consumers there. It has never been the usual keywords that I see other agents in my area fight over. Quite frankly I learned when I was in the technology industy that the end user never did what we thought they would.

02/02/2008 06:51 AM

by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (RE/MAX Allegiance #1 RE/MAX Company in the World)

Kay, content is indeed king - and we need to remember consistency as well - if you stop blogging about a neighborhood, your rankings will go down as fast as they went up.

02/02/2008 01:19 PM

by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)

Kay - Interesting statistic about organic V.S paid. I suspected the percentages what be about that.

02/02/2008 05:03 PM

by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty)

SEO Diva - My Google tail is so long...LOL. Seriously though, while going through my Google Analytics it was amazing to see how many people found me with long tail searches.

02/02/2008 08:22 PM

by Ryan Martin - Bellingham Real Estate Agent (Windermere Real Estate / Whatcom Inc.)

Steve - In an office of twenty-somethings, we have some rockin' music (and sometimes I need earphones)!

Marchel - Often detailed search terms are the only way to get through the Internet noise to find what you want

Deborah - You're right - use those long-tail statistics to fine-tune your content.

Jill - That's the way to do it; be sure to utilize the best of them in your content.

Cindy - Isn't that the truth!

Sharon - Blogging is a good way to get ahold of the long-tail terms and be found for them.

Bill - Organic is actually higher than what has been reported in some venues. I was a little surprised.

Ryan - Dude, you are always good for a laugh! Long-tail visitors are usually the ones who are looking for exactly what you offer - that's what's so cool about it.

02/02/2008 08:58 PM

by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)

Kay - I think that is what I am here for. Oh... and helping myself to a little Google Juice. Mmm... it tastes so good.

02/03/2008 12:14 AM

by Ryan Martin - Bellingham Real Estate Agent (Windermere Real Estate / Whatcom Inc.)

Kay - This confirms what I've been seeing, thanks for the information.

02/05/2008 06:55 PM

by Franklin real estate Elizabeth Payne (Keller Williams - Franklin market center)

Thank you for the information. Very helpful and interesting!

02/05/2008 07:00 PM

by Denise Shockey Cocoa Beach Brevard County Real Estate (RE/MAX Absolute)

Elizabeth & Denise - you're welcome!

02/08/2008 04:29 PM

by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)

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