I am a self-proclaimed tech geek. When WebsiteBox sponsored an Active Rain contest called "3 Things You Wish Your Website Could Do" I figured I wouldn't enter. To me, things like a blog, indexible IDX, and mobile responsive websites are EXPECTED and not a wish. I have all of these things on my site already.
After thinking about it, what the heck? This is a wish list right? They probably are not thinking quite as advanced as I am, but here goes nothing:
1) The thing I love about my own WordPress blogs is that I have full power and control over EVERY aspect. I have access to all of my files through FTP access and can manipulate any portion of the code and CSS. I can add as many pages as I want, delete pages, and put in all of the custom content that my heart desires. This has turned me off from many companies such as Market Leader. I like to do my own design, my own work. My website must be FULLY CUSTOMIZABLE.
2) One of the things that I would LOVE would be some type of plugin or functionality that allowed me to merge my online marketing with my offline marketing. How about being able to utilize a mailing list and have my website be able to spit out custom short URLs specific for EACH ADDRESS so that it was fully trackable? It would tell me which SPECIFIC address came to my website and which mailer it was that triggered the visit. It should also be able to connect with my CRM and share data (or be a full-fledged CRM on its own). My website must be a MARKETING MACHINE.
3) One of the biggest frustrations that I have with real estate is that each company tries to live inside of a box and don't like to play nice with other companies. This is a HUGE NO-NO for me. Companies need to understand that they will not be the be-all end-all for every person. When you try, you end up saying take it or leave it. When it comes to me, generally I will leave it. If I can integrate 4 systems together to give me a better option, I will do it. In order for a website/system to be a great fit for me, it needs to be able to be integrated into other systems. I don't expect them to do the integration, just make it possible. My website must have a friendly and flexible API.
So, are these 3 things too much to ask? Since I haven't seen any company out there yet who has done it, I'd say it is a stretch. But this was a wishlist, right? I wish my website was advanced as my ideas.
Comments(7)