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I went to a listing appointment last week that was a little different experience for me.  I was agent number 5 that they were interviewing and another agent was coming the next day.  I applaud these sellers, because I find it difficult to get other sellers to inverview one other agent much less 5 others.  These sellers were uber prepared as well.  They had a questionare with at least 20 questions on it.  I had not had this type of interview in at least 9 years.  Luckily, I am a top listing agent in the Beaufort area area and I was more than prepared to answer all of their questions, with the exception of one.  They asked, how many listings do you currently have?  24 was the answer, but I knew they would think that having 24 other listings would leave little time for them.  She asked, "are you sure you can handle one more?"  I responded with an accurate picture of what will really happen.  I explained that I have an office manager that will help me with a lot of the administrative tasks but that I have more than enough time to effective market and sell their home.  I also explained that I have already done so much work on the others.  I added that 11 of the others are new construction townhomes that I only represent the builder on a limited agency for.  I explained that I was compensated to enter the listings and that is the extent of my relationship with them.  There is no additional work to be done for them besides maintaining the information and keeping it accurate when they make price changes, things that my assistant can do.  The sellers seemed more at ease with this answer, but then quickly realized that I still had 13 listings unaccounted for.  I know for a fact that that is probably about 8 or 9 more than the other 5 interviewees.  So basically, I am left to defend to these potential sellers why having that many listings is very positive for their home instead of another listing leaving me with no time to properly represent them.  I completely understand these sellers position and like I said, I applaud these sellers for really doing their homework.  I wish more sellers did.  I see sellers choosing the first person that is recommended to them without investigating the services of several top listing agents in the area to make a more informed decision.  I guess my question is, how many is too many?  The reason I ask is because I didn't mention to her that her appointment was the 4th one of the week with another one the next day and I already have another 4 listings coming on the market within the next 2 weeks.  So, when do I saym "I have exceeded the number of listings I can handle", and pass it on to another agent in my office?  How do you determine what that magical number of listings is? 
 
Post is included in group: Marketing Results

5 Comments on Too many listings?????

Laura,
When I reach that number, I'll hire another assistant.  Not happened yet.

02/02/2008 06:07 AM by Cynthia Tilghman, RealtorĀ® Onslow County NC Home Specialist (Kingsbridge Realty, Inc)


It is hard to change a seller's suppositions, but I am glad for your honesty with them. As for the number of listings, when you start to feel that you have not the best for each and every client, then you have gone too far.

02/02/2008 06:09 AM by Frank Schulte-Ladbeck (Frank Schulte-Ladbeck Professional Real Estate Inspections)


I think more than 40 +/- without any staff is too much.  At least that is what I was able to handle.  At my peak last year, we had over 120 for 3 people, plus managing about 50 tenants.  That got a little rough at times. 

02/02/2008 06:14 AM by Rich Kruse (Gryphon USA, Ltd.)


I get asked that a lot too.  My answer is more listings mean more places my name is posted and more phone calls I receive.  Very rarely does a buyer buy the home they call on but the call starts a relationship and allows me to tell the buyer about my other listings.  The more calls I receive is more buyers who will hear about their house.  More buyers hearing about it will lead to more showings which will lead to more offers.

02/02/2008 06:16 AM by Gary McAdams (GMAC Schwartz Property Sales)


Cynthia, thanks for the advice.  I have a great office manager now who I think can still handle some more inventory. 

Frank, your comment has always been my barometer.  If I feel like I cannot properly serve my clients by taking on anything else, I have reached my point.  But sometimes I don't realize that until it is too late. 

Rich, WOW!  50 is insane!  You Rock. 

Gary, We have similar dialogue.  I hope that dialogue was just what they needed to hear.  Thanks guys so much for the feedback and advice!  I love A/R.   

 

 

02/02/2008 06:33 AM by Advanced Real Estate Company


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Real Estate Brokerage: Advanced Real Estate Company
Laura Dahl
Beaufort, SC
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Advanced Real Estate Company

Office Phone: (843) 524-1617
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