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I never understood why agents make it so hard to find them

By
Managing Real Estate Broker with LoKation Real Estate

I never understood why agents make it so hard to find them! As a former Realtor I don't get the mentality of agents that make it hard to find their contact information. It did not bother me so much when I was active, in fact I actually used it too my advantage. I would dare clients to find someone that could help with their issues, OK, maybe I wouldn't, but I knew that very few updated their info on the company roster. I always made sure that mine stood out from the rest.

Now that I am on the title side of things I come across both lenders and agents that are very difficult to find, and I still do not get it. If I am in the industry and I have your name and the company you work for and I still cant find your contact info, I might just move on, BUT I GUARANTEE A POTENTIAL CLIENT WILL MOVE ON!!.

I meet with lots of lenders and Real estate agents every day and I hear their stories, I know when they are looking to make a move and when they are looking for someone specific that I can connect them with. Today is a prime example, I met with a lender that recently moved to Colorado from New York, she was hoping to connect with a few agents in the Spanish markets of Denver, she is very well versed in programs that can really benefit this market. I knew a couple agents and passed along the information, but felt like I could really help her out and find a few more.

I googled Spanish speaking Denver Realtors and lo and behold a few names came up, I clicked them and sure enough there were their smiling faces, very friendly looking agents, the kind I would like to introduce to my new friend, alas, no email addresses, no phone numbers only a company address, Oh I suppose I could hop in my car and drive over there and see if they are in, I could easily call the company office number, Oh Wait it was not listed either. I suppose I could look it up, yeah, that's what I will do, or maybe I will just hit the back button and go down to the next agent, yep, that's much easier,

This is not a once in a blue moon situation, in fact it is more prevelant on the mortgage side than it is on the real estate side, and yet I consistently talk with lenders and realtors that are spending a fortune on marketing to get their names out there, I wonder how much business these people are missing out on, no way to tell, but I guarantee I am more persistant than the customer that happened upon the site.

My suggestion would be to look at everywhere you have a presence, even borrow someone else's computer and google keywords and if by some rare happenstance you do come up, see if you can find all of your important contact information. I'll be damned if I can do it!

 

Posted by

 

John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.

720-982-6322

"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, John.... how can an agent market themselves and not have contact information included in that marketing.... did I miss something here???

Feb 18, 2013 09:27 PM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

My contact info is everywhere.

Feb 18, 2013 09:35 PM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Barbara - I am amazed at the number of office rosters, real estate and mortgage where there is a face and a name, but absolutely no contact information

Jimmy - as it should be

Feb 18, 2013 09:39 PM
Wika Hutchinson
Eugene, OR
Broker, CRIS, SFR, CDPE
John, I think those are the people who are not serious about their businesses.
Feb 18, 2013 10:14 PM
Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!

John, I agree with you.  Nothing is more frustrating to me to go to website to find contact information and find none on the site.  If you have something I want, but do not provide the information I need to get in touch with you, you can guarantee that I won't be getting it from you.  The first person who provides me with contact information will probably win my business.  Thanks.

Feb 18, 2013 10:28 PM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Wika - I would have assumed that as well, but I can go to an entire mortgage website and not find one broker, even though I know they have hundreds across the country, same thing with real estate, some of the top companies in my market will have their roster posted on their site, and some very big producers, but oftentimes the contact info for that agent is non-existent, not even a photo, just a name.

Roger - Thank you, it is frustrating, I think many agents just do put up their website and figure that is good enough, I am sure I am like many customers thought when searching specific areas, I end up at a company site with faces and no contact info.

Feb 18, 2013 11:38 PM