Why don't Short Sales get marketed the same way as regular sellers?
This has been a pet peeve of mine for the last few years with many nice Schaumburg short sales not being marketed even 10% of what they could or should be. Very nice homes are sitting on the market because of a few listing agent short falls:
1) Lack of pictures showing the home's best features
2) Lack of staging advice not making the home show attractively
3) No internet marketing
If the listing agent doesn't feel that the home is worth the effort of complete marketing why should a buyer take the time to look at it? No effort is made to give the buyer any updates, features, benefits in the MLS which is the main selling catapult of a home.
I simply won't take a Schaumburg short sale listing that I can't market and show to it's best ability. My short sale sellers get the same great treatment and benefits that ALL my sellers receive.
Just because it's a short sale why would a seller expect less performance or less results?
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