If you think baking cookies before a showing is a surefire way to sell a home, think again. As it turns out, those homey scents that most agents swear by aren't as convincing as once thought. Today's article in the Wall Street Journal details a study in Switzerland that shows that simpler scents such as orange SELL. From the article:
"Complex scents, even if they're pleasant, can be a distraction because some people subconsciously dedicate time and energy to figuring out what the aroma is. At open houses, "they are not there to process the smells. They are there to process whether this is a place they want to live," Prof. Spangenberg says. Instead, he recommends simple scents, such as lemon, basil and pine, since they're easier to process and less distracting and thus more conducive to spending.
So put down the cinnamon rolls! The article goes on to list baked goods and potpurri among the worst offenders and suggests that scents be congruent with the home. And no, that doesn't mean that aroma of fish in Fishtown, folks! Try something natural and remember to keep it subtle. Essential oil sprays do the trick, simply add 8-10 drops of the essential oil of your choice (we like lemon) to a spray bottle filled with distilled water. Shake before each use. Try cedarwood and tea tree oil mixed in water for a pet deodorizing spray or cinnamon and clove if you still want that spicy "apple pie" scent without being too cloying.
Let us know what scents you think sell!
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