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What price should I list my home for sale?

By
Real Estate Agent with Dominion Fine Properties SA582226000

     What price should I ask for my house? A question heard daily by Realtors®.

 

     Last week, a previous client called to ask me to price her mother's home. They had to put her in assisted living because of health conditions and wanted to sell the home. Fortunately, mom had the foresight to put the title in the son's name, so no issues there.

 

     Because my clients are out of town, they would be coming into town for a couple of days.  I sent them a comparative market analysis which showed a three tiered pricing market - those homes needing a lot of repairs and could only be sold for cash - obviously the lowest end of the range. Then, there were those which were okay but lacked updating. And, the third price range were those "fix and flips" or total remodels. These three ranges were rather broad. I like to actually take my sellers out to see three or four of the homes which will be in competition.  We decided to tour 4 of the listings - one in need of comprehensive repairs, one stating "recently remodeled", one stating professionally remodeled, and one with few comments.

 

     The one in need of repairs was just what we expected. Dated, worn carpeting, missing some cabinets, overgrown landscaping, etc. Then, the "average" home was viewed - dated, but clean and mostly move in ready. Then the "professionally remodeled" home - WOWSERS - anyone would LOVE that home which was priced the highest, obviously.

 

 phoenix home remodeling    The last home we visited was "recently remodeled." No new paint, no new cabinets or countertops, no new bath or kitchen fixtures, no new appliances, no new flooring - but, there was new carpeting in the living room and the back yard was free of weeds. And, this was priced very close to the one which was totally remodeled with new flooring throughout, new cabinets, new appliances, new paint, newly professionally landscaped, etc.

 

     My clients appreciated the market analysis in writing but REALLY appreciated the time taken to tour the competition. It made their choice of asking price very easy.

 

     If you're thinking of listing your Scottsdale, Cave Creek or north Phoenix home for sale, please contact me. I'll give you the tools to help you decide the current value of your home. With the inventory of active listings down and marketing times so low, now may be a GREAT time to list your home for sale.



Posted by

Juli Vosmik

Dominion Real Estate Partners, LLC

480-710-0739

 

 Scottsdale and Cave Creek Real Estate

 

 

Helping you make informed decisions whether buying or selling homes in Scottsdale, Cave Creek and north Phoenix Arizona.  I know the area - I live here.

 

A portion of all sales is donated to the various animal rescue and humane societies.

 

AZ license SA582226000

 

 

 

 
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

For all your Scottsdale and Cave Creek, Arizona real estate needs, call Juli Vosmik. Thinking of buying, selling or relocating to the Scottsdale or Cave Creek, Arizona area...call local real estate expert, Juli Vosmik.

Feb 22, 2013 07:16 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Very wise.  I have always believed that the very best way to bring perspective home sellers into the world of reality is to take them on a tour of the competition.

 

Feb 22, 2013 07:23 AM
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Thanks, Debbie.  I sure will try my best for my customers.

Thanks, Lenn - I find this to be a very valuable tool - it's so hard not to be passionate about one's own home and set aside sentiments for marketability.  

Feb 22, 2013 08:02 AM
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Juli, great post, there is no better way for sellers to understand their competition than to see it first hand. Suggested.

Feb 22, 2013 08:02 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Juli, This is how a true professional provides a high level of customer care and service. You truly differentiated yourself from the competition.  I imagine most agents would not have taken the time to tour the competition.  Great job! <<Suggested>>

Feb 22, 2013 10:03 AM
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Nancy, I felt it was particularly important because the home sellers were from out of town and they really didn't know the area that well.  However, for home sellers within a subdivision, it's important to know their competiition as to upgrades and updates.  Just seeing a home from the outside doesn't tell the full story.

Kathleen, I ALWAYS try to get my home sellers to view at least  two other competitors on the market - one at the higher end and one at the lower end.  I find it really helps determine where to put the client's asking price.  

Feb 22, 2013 10:34 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Juli, I love the fact that Sellers need to know who the competition is and what sold. That is a recipe for a sale that is properly staged!

Feb 22, 2013 03:13 PM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

Talk about value added service. Way to go!

Feb 22, 2013 10:58 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Well, I don't think I can say it any better than it's already been said oh wise one!  ;-).

 

 

Feb 22, 2013 11:53 PM
Pamela Smith
Award Realty - Sun City West, AZ
Sun City West, Corte Bella, Sun City Grand

Juli,

You always have the best information for your clients.  You treat everyone with respect and professionalism.

Feb 23, 2013 11:37 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Great job, Juli.  That is the way to have the seller really take in the right lisiting price for their home.

Feb 23, 2013 12:28 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Juli  Whenever a seller is willing, I prefer touring the cpmpetition with them - it strengthens your analysis

Feb 24, 2013 03:34 AM
Dee Mayers
Covina, CA
San Gabriel Valley, CA

Juli,
That is what one of the things I appreciate about you, you are thorough and give your clients the best of care.  Keep up the good work.

Mar 09, 2013 10:03 AM