So much of what we do in Real Estate revolves around what is real or what is not real, in terms of how to produce business. The good news is, there is no one way to create business in Real Estate, because there are as many ways as there are people telling you what to do, and there are a lot of people telling you what to do. The hard part is deciding what makes the most sense and if it will be productive and profitable for you. In reading through the print material that the majority of the big companies produce … in looking at the material that all the training and coaching companies produce … you would begin to believe quickly that selling Real Estate is a piece of cake and something anybody can do and make a lot of money doing. Question … do you actually believe that is real? We’re in a business that offers the opportunity to make anything from zero income, to virtually unlimited income annually, based upon the skills we have, the work habits we have, the discipline we have, the desire to do something extraordinary and about 10 other attributes that top producers have to have.
Why do I ask if it’s real or unreal? If you’ve read anything I’ve produced in the past or listened to anything I’ve said in the past, I keep repeating that we have 3 choices. We can wait for business to find us … we can go out and purchase business … or we can go out and earn business the old fashioned way. Most people, unfortunately, are looking for a way to get a lot of business without having to do anything and, quite honestly, that really isn’t real, is it? Are you getting the amount of business you want? Are you getting it as often as you want it? Are you behaving in a manner that causes others to look at you and say, “There is a great salesperson!”
If the answer to these questions is yes, then hopefully you are doing something that is not only very real, but also very duplicateable … predictable … and most importantly … productive and profitable. If we can get real about the business we’re involved in, we can get the real results we want.
Mike Ferry
CEO - The Mike Ferry Organization
800-448-0647
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