Fortune Cookie Wisdom: Over Deliver, Under Promise
While my fortune cookie message seems to have transposed the order of these actions, I whole heartedly believe and practice the message. Under promising and over delivering is what I do regularly. When someone feels you have gone "above and beyond" for them, this is why. You have probably under promised and over delivered.
I definitely did some over delivering today. I am whipped. When a buyer in Gainesville wants to see property, you have to be able to do it THAT day. No waiting or the darn thing will be under contract. My buyers appreciate that I am local and mobile enough to accommodate that. In fact, NOT being local and mobile enough was the reason I hooked up my good friend Susan Haughton with a referral yesterday.
A former client had some of his friends called for help purchasing in Fredericksburg. There's a couple of problems there:
1. I live about forty-five minutes to one hour from that area. I am not likely to be able to work as quickly as a local agent would.
2. I don't have dual association membership, allowing me access to both lockbox systems like Susan does.
3. I just don't know that market.
When you explain why you would love to work with someone, but why you are referring them, they are rarely insulted, but appreciative of the honesty. Heard from Susan today that they are heading out to house hunt tomorrow. Those buyers are in great hands and will be successful in their house hunting. Part of great client service is just knowing when you can't meet a need and finding someone that can. That's a win for everyone.
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