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The Plan

By Rene Fabre

Industry Observer with ARFCO Media

February 24, 2013 05:17 AM

I’m getting a couple of old PC’s out of the closet and ready for recycle. I took a look through the hard drives for anything I might want to keep before I nuke them.

I found a PowerPoint slideshow I used in 2006 as a backdrop for some of the social media talks I did traveling around Oregon. Going through the slides (it seems like a hundred years ago now) some things have come and gone yet many remain, though their roles may have changed.

Notice Activerain launched in 2006 and it's in the design!

I’m a visual guy and love sketching out ideas so I can picture The Plan. This slide is about creating and visualizing your online presence. Funny, Twitter also started up in 2006, but not in the mix yet.

The Plan. A visualization of creating your online presence back in 2006.

One thing that was apparent was the tremendous growth of Google and how we were all becoming searchers. Being successful online was not like traditional advertising, the paradigm was changing. Being online was more about them finding you. Though we have more sophisticated means today, the axiom behind it all still remains true.

My longtime friend and coworker Janet Matzke is an exceptional artist. After many conversations about having an online presence and how to be found online she created this wonderful image. It’s still one of my favorite marketing pieces from back then.

How will they find you? A marketing piece by Janet Matzke.

We’ve come a long way since 2006.

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Debbie Reynolds, C21 Platinum Properties

Platinum Properties- (931)771-9070 - Clarksville, TN

The Dedicated Clarksville TN Realtor-(931)320-6730

Rene, So much has changed and happened in the last 6-7 years. What will happen in the next 6-7?

Feb 24, 2013 12:57 PM

Marc McMaster

RE/MAX Centre Realty - State College, PA

Putting my clients before myself

Tecnology is increasing so quickly and 2006 sounds so long ago. Amazing how far we've come.

Feb 25, 2013 12:09 AM

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Hi Jane... I should do one by hand! :O) Dan... Perhaps lost in time? Next, "the end of social media" ;o) Hi Debbie... I think we're going to reach a saturation point of how much we can handle and how many ads we can tolerate and how much intrusiveness we can put up with and will escape to quieter (members only) simple platforms... Marc: It is amazing! When I started getting actively involved online back in the 90's I remember being over joyed getting a new 14.4 modem... now, there's new platforms and gadgets coming out every day that totally dazzle the imagination.

Feb 25, 2013 04:30 AM

Lora "Leah" Stern 914-772-4528

Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY

Real Estate Salesperson

The changes in just the last 5 years boggles the mind. WHo'd a thunk?

Feb 25, 2013 11:16 AM

The Temple Team

THE TEMPLE TEAM - Mooresville, NC

Specializing in Lake Norman/Charlotte/Charleston

It's amazing how things have changed sooooo much in the past 6-7 years! I wonder what our day to day lives will be like in 6-7 years in the future??? Hmmmmm ....

Feb 25, 2013 11:57 AM

Liz and Bill Spear

Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH

Transaction Alliance Cincinnati & Dayton suburbs

Rene, Love the sketch and see some things in there that we're still using despite how rapidly the tech/social media landscape changes.

Feb 25, 2013 07:23 PM

Richard Iarossi

Coldwell Banker Residential Brokerage - Crofton, MD

Crofton MD Real Estate, Annapolis MD Real Estate

Rene,

I frequently use a mind mapping technique to get my ideas down on paper...or iPad now.

Rich

Feb 25, 2013 08:49 PM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

René, it's really nice when you can see the whole picture at one time. Your sketch reminds me of Mindmapping. Something I use when I have to give a talk.

Feb 25, 2013 09:42 PM

Fernando Herboso - Associate Broker MD, & VA

Maxus Realty Group of Samson Properties - Clarksburg, MD

301-246-0001 Serving Maryland, DC and Northern VA

I was just commenting to my son about Google glasses. .

wearing them and meeting someone and by face recognition you could immediately see their record and if they are wanted by the law. . . .things are going to change in our near future. .

Feb 25, 2013 10:05 PM

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Lora: Yes indeed, the change is exponentially faster over the past few years. Kent... Me too. With Siri around now via iPhones, I'm thinking one thing for sure, we'll probably talk more to (and with) all of our devices. Liz & Bill: That was one of the first things that struck me. The things that faded away and the things I still use. I really thought retagger would stay around. I thought it was really a great app. Hi Richard and Michael: Do you guys use Mindmeister.com... It's a great mind mapping app online. Fernando: Google glasses brings a whole new dimension into future forecasting! I think we will see some big changes in the near future for sure.

Feb 26, 2013 12:15 AM

Ridhi Raheja

Movement Mortgage (Illinois) - Naperville, IL

FHA, 203k, VA, Jumbo, PreApproval, Jumbo Home Loan

René,I love mind mapping. For me, it is still an effective strategy until today. The devices and the technology that we use right now are just improvised and updated.

Feb 26, 2013 12:31 AM

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Hi Ridhi... Love mind mapping also. I usually blast something out on paper then develop it in Mindmeister.

Feb 26, 2013 01:24 AM

Paul McFadden

Responsive Pest Control - Seattle, WA

Pest Control, Seattle, WA.

Rene: I imagine the next several years will see even greater changes. Who knows? One of the big mediums (Twitter, etc.) may get replaced or bought or re-configured. All I know is this. I find social media to be useful. But there will always be a place for personal connections. Thanks for your post!

Feb 26, 2013 01:44 AM

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Hi Paul... Agreed, the personal connections are the most important. Afterall, that's what all this technology is supposed to help us do. Thanks!

Feb 26, 2013 02:32 AM

Anna "Banana" Kruchten

HomeSmart Real Estate - Phoenix, AZ

602-380-4886

Rene this is really cool to take a look back and see how far it's come in just 6 or 7 short years.....light years away or so it seems. Love the 'plan' doodle!

Feb 26, 2013 07:56 AM

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Thanks Anna... Alway's fun looking back a little to see where we came from. Does seem exponentially faster the last couple of years! :O)

Feb 26, 2013 08:46 AM

Barbie Van Horn

First American Title Company - Seattle, WA

Barbie Van Horn

So much fun!

Feb 28, 2013 11:47 PM

Roy Kelley

Retired - Gaithersburg, MD

Thanks for sharing the memories. We continue to have the challenge of being found.

Have an outstanding weekend.

Mar 01, 2013 09:44 AM

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Barbie... And that it is... so true!

Roy: It's a process to be sure!

Mar 02, 2013 03:02 AM

Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Rene' Congrats to your Featured POst! Sorry I missed it:) I find it interesting how every 5 or 6 years we need new Computer Equipment. Glad you were able to save some iconic moments of PowerPoint history:))

Mar 06, 2013 02:54 PM