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Learning from Seth Godin's BIG mistake, new Active Rain wallpaper, the marketing week in review

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Seth Godin's BIG Mistake

not-seth-godin-twitter

Imagine waking up tomorrow and someone starts a conversation with you about your Twitter account but... you don't have a Twitter account! Believe it or not, this is what happened to marketing guru Seth Godin.

In a post on February 2, 2008 Darren Rowse of Problogger mentioned his recent conversation with Seth Godin about his Twitter account and the 1400+ people following Seth on Twitter except Seth doesn't have a twitter account!

Fortunately it just seems to be a fan or admirer who has set up the account and is simply "twittering" content from Seth's blog. He(Seth) also commented on the news, obviously this could have turned out completely different and I think it teaches us all a lesson!

Our name and our reputation are so valuable and so easy to screw around with. If you haven't already done so, start registering your name(personal & business) at all the major social networking sites as soon as possible.

Even if you don't use them or don't have the time to do much with them right now, it's worth the precaution. Think of it as safe sex for your online persona. It's better to be safe than sorry and... worst case scenario, you'll have another link back to your website, blog or both.

There are a ton of social networking sites & tools out there, here are just a few of the biggies you should be registered with, feel free to add any others in your comments.

MyBlogLog Naymz Facebook LinkedIn MySpace Twitter Sphinn Digg StumbleUpon Technorati YouTube

And now, some of the must read marketing posts from this past week...

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In no particular order, here are some of the best Active Rain marketing posts from past few weeks...

- How Has Blogging Changed Your Real Estate Career? - Uncle Jack LeVine by Real Estate Tomato

- "Does Your Blog cause 'Interruption' or create 'Interest?" by Rich Jacobson

- Active Rain Secrets Exposed - Using Stats to Maximize AR Experience - Thanks Angie Vandenbergh! by Janie Coffey

- 2 Easy Ways to Write Newsletter Articles (Even if You Hate Writing) by Simon Payn

- Less is More by Ricardo Bueno

- Creativity and The Best of ‘08 Super Bowl Ads by Matthew Gosselin

- Get into the Yahoo Directory for FREE!!! by Bill Gassett

- Girl Scout Cookies by Bob Black

- Name Our Podcast & Win a FREE Real Estate Marketing eBook! by Bobby Carroll

- FLOCK - The New "Social Web" Browser by Brad Andersohn

- Linking Strategies- Who Else Likes Being On The First Page Of Google? by Katerina Gasset

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- LOCAL EXPERT Contest Announcement by Adam Waldman

- A Poodle With a Cause!!! by Gayle Balaban

New Active Rain Wallpaper

the art of marketing you, garaughty

Looking for a little eye candy for your computer monitor? You can download our new Active Rain wallpaper here

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If you would like to participate in any of our upcoming marketing projects, branding partnerships or tutorials on creative ways to use new medias and technologies like widgets, etc... please subscribe to our blog using the button below...

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Posted by marti garaughty on 02/03/2008 03:46 AM

Comments (98)

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Originally posted at: The Blog Artist: Learning from Seth Godin's BIG mistake, new Active Rain wallpaper, the marketing week in review

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98 Comments on Learning from Seth Godin's BIG mistake, new Active Rain wallpaper, the marketing week in review

FEB

2008

Marti... again, some great information. Thanks for starting to share this stuff again on a weekly basis. I know it's tough, but it's hard to keep up with all of these blogs in different groups. Especially since I missed so many of these. thanks for your effort.

Jeff... I see you're up late as well. I'm heading off to bed soon so I'll be awake enough to watch the Super Bowl tomorrow. Enjoy the posts, lots of good stuff again this week. Nite...

Thanks for the info and a great list.

Marti

Excellent information, and thank for imforming us of it so we could join it.

Sincerely

Tom BRaatz

Jon... thx for stopping by, nice to "meet" you.

Yikes. I wonder how many sites I'm going to have to check now. Fortunately I'm not famous, like Seth.

Tom... hi stranger it's been awhile. I just thought it would be a good idea to share the Seth thing before it happens to one of us.

Chuck... fortunately most of us aren't anywhere near as popular as Seth but... after reading this story I thought I'd better try to be safe as well.

What a good story - I guess it happen to anyone.

Good point about signing up for all those accounts.... get your own foot in the door.

Wow important message and preventative advice. I thought the "big mistake" was fake for sure when I read the title. Very interesting and important. Thanks for the heads up here.

Gonna go read some blogs that I missed. Thanks for the week in review.

Thanks Marti for the info.

While I have just started to blog I want/need to do the things that are right and make folks successful.

Happy Selling!

Tony Grego - Indiana Mortgage Broker

Marti - As usual another great list. What happened to Seth is so interesting - It really could have turned out a lot worse. The other thing I would mention is setting up a Google alert for your name. In fact that is how I got here this morning. I would have visited anyway, as I am a subscriber, but what if I wasn't? I may never have know you mentioned me. I like the Pro Blogger site as well. Did you see the Gooruze site I mentioned last week? That may be a site you would be interested in. Thanks again Marti.

Nice job Marti. Just another added bonus to add to our week in review.

Marti - Thanks for your post. I came across your blog for the first time and have now subscribed. I appreciate the reviews of some excellent posts.

Hi Marti - now this post is a great way to start my Sunday morning reading! Thanks for the links to those social networks. I'm already on most of those but there were a couple I need to check out, plus this is a reminder to make sure I've completed my profiles on those. Bill's post was a great pick and he's always sharing awesome sites and tips for marketing our blogs and sites.

I had missed the story about Seth, and you're right that that could happen to any of us. That's a scary thought, so this is a good tip for all us to be as vigilant as we can be.

Ann

Thanks for the heads-up, Marti. I had planned to take the day off and watch the Superbowl, but maybe I'll sign up on the social network sites instead!

Cheers,

Robin

Marti - This is an excellent point. I managed to let my name domain (jasoncrouch.com) lapse, and now it is just a parked site with no content that someone else owns. Great advice and nice post!

Already checked out the Tomato interview...thanks for the links and the wallpaper!

Georgina... hi and you're right. We all have reputations to protect, famous or not, especially online.

Karen... unfortunately the BIG mistake was true and a BIG wake up call for me as well.

Tony... hi and nice to "meet" you. We're all learning as things progress, the net is a never ending lesson.

Bill... no kidding, it could have been a lot worse, especially for someone as high profile as Seth.

I bookmarked the gooruze site for when I have time. As always, thanks for another great contribution to the group, we really appreciate what you do and share with us.

Neal... thanks, coming from you that really means a lot. Later...

Dan... nice to have you with us, enjoy the posts, great stuff as always from so many talented contributors.

Thank you so much for the info. It's nice to know some folks are looking out for us!

Ann... hi, you're more than welcome for the links. I actually had a MySpace page 2 years ago but took it down because I felt it was a waste of time for my biz. I just signed up again to be safe. have a great weekend!

Robin... I'm doing the same. Even tho I'm already with most of the social networks listed, I missed a few as well. Enjoy the Super Bowl, I'll be watching it as well. Either the Patriots will make history or the Giants will have the biggest upset ever.

Jason... maybe you'll get lucky if it expires so you can get JasonCrouch.com back. Thx for the feedback.

Marti,

Amazing compilation of posts....most of which I haven't read yet. I'll put them on hold til later this week as today is far too crazy already.

WoW, imagine the nerve of someone taking our name and image and using it to register on other sites. Is that even legal? scary indeed.....I'll definitely have to register on more of those sites after reading this.
They take an incredible amount of time though....with all of the contacts, etc, that you need to follow up on (although the business contacts are certainly welcome and that includes business networking).

The new logo looks very beautiful and other-worldly. Excellent job.....the alternate dimension AR.

((-:

Diane... you're totally welcome, enjoy!

Jay... you're welcome as well. I was just lucky enough to stumble across the story on Problogger one of my favorites reads.

Jo... I know most of us already have more stuff going on than we can handle but if you register at even one or two a day, it won't take too long.

Also thx for the feedback on the logo/wallpaper, just a preview of some new Active Rain goodies I'm working on.

Very Wise Suggestion! To All! thank you marti. I'll be on this one in no time.

Excellent alert on "web insurance", Marti. Also appreciated your suggestion for the time impaired that we sign up for one a day.

Looks like a good group of selected posts - I'll start on them after this response.

Thank you!

Martin... thanks for stopping by and the feedback, much appreciated.

Sharon... hi stranger, nice to see you here. I love your expression "time impaired", how true. ;-)

Wow, how crazy is that? Thanks, as always for the links to great posts to read. There are a few up there that I am really excited to read! With so many posts it is great to know where to get really good info first!

Awesome post Marti, and thanks for the mention. I'll have to check out some of the links you've added here, but will do it later....prepping for the Superbowl right now! Enjoy my friend! :-)

Marti~That is a bit unsettling to say the least. Thank YOU so much for bringing this to our attention and I've bookmarked each of those sites to get a start. Also Thank YOU for the fantastic links that you have provided. I have some more reading to do. Enjoy your week!

Melissa... crazy indeed, a good lesson/warning for us all. Have a great weekend.

Brad... thanks for another great resource/contribution. Enjoy the game buddy, I'm prepping here as well. ;-)

Julie... very unsettling, thx for the comment, enjoy the rest of the weekend.

Marti~ Wow, thanks for sharing that info about Seth on Twitter, I was wondering about that. You make an important point Marti. As we all try to protect our blogs and websites from copycats etc., viral profiles like ours need to be protected as well, thanks for the reminder;)

Thanks for the links to the blogs as well, I have some reading to catch up on~

Thanks for the great list. Without marketing, we are nowhere. All the tips help out a lot. Great effort.

This is a really good point Marti - I too have not signed up with some of these, but now I see how important it is.

Laura... same here, actually I've advoided Twitter because I'm drowing in work, social networking, etc... but decided to at least reserve my name on it and will use it eventually.

Karl... good point, marketing is the fuel of any business, without it we won't get very far.

Steve... thx for stopping by, I guess we're all learning our lessons as stuff like this happens.

I remember first hearing about impostor accounts on Facebook years ago. Clark Howard, radio personality, had false sites set up in his name and likeness. It is just wrong.

Thanks for the hard work on this post. I will bookmark it a read it later. I'm pretty sure I don't have to worry about anyone impersonating me! :>(

Chris... isn't it weird but then again, this is the internet. ;-)

Talk about "identity theft" -- unbelievable. I have been fortunate enough to be quite busy and haven't had time to keep up with all the fine posts. Thanks for highlighting those you found worthwhile. I will come back and read them.

Wayne... enjoy the info. I guess saving our spot on the big sites is a good idea even before we become famous, you never know.

Joan... I was really surprised to hear about it as well. I'm learning something new everyday day. ;-)

I have registered my name in numerous pages... but not all of them. Luckily, I"m not at the Seth Godin fan level, but the advice is good.

Marti, I just found your blog for the first time. Thanks for the great info. I wish I were as notable as Seth Godin...but here's hoping!

Lane... most of us are nowhere near as well known as Seth but precautions are still good these days.

Christopher... glad to have you here, nice to "meet" you.

I was wondering what the surge of comments on the Uncle Jack Interview was caused by. Thanks for the inclusion in this great post.

Tomato... it's link love, I really enjoyed the Uncle Jack interview.

Marti - Excellent post. Nice to meet you. A lot of info here to mull over. We have a lot of reading to do now. Thanks for this great post.

I can't believe that some fan set up an account and felt the need to post from Seth Godin's own blog.

Lisa & Robert... nice to meet you as well, enjoy the info, thx for the feedback.

Christy... hey, it's the internet. Lots of people have nothing better to do with their time.

I never thought about that happening, I am sure no one would want to be "me" but it is good to do anyway. Thanks for the heads up my friend! what a lot of work and info you give out, thanks again!

Vanessa... it seems most of us didn't think about it, thx for stopping by.

This is the same issue of someone going to get a domain and oops someone else already has their name in use -- too late. Better get them now. Thanks for the post.

Good lesson to learn, while most of us will never be in the same stratosphere as Seth (though we might secretly aspire to) so our names are important.

Thanks also for the links, some of those I missed!

FEB

2008

Bob & Carolin... exactly, domain squatting, same concept, not much nicer either.

Deborah... you're welcome, thx for stopping by.

Something I surely wouldn't have thought of. And, thanks for the social networking list.

You always have very interesting blogs!

Valuable and timely insight -- it's a whole new world out there! Thanks Marti!

How could someone do that to Seth? Shame on them!!!

I mean, Seth is a rock-star, all-star...no one could or should even attempt to impersonate him. I suspect anyone trying to pretend to be Seth would wash out pretty quickly.

Live good. Be happy.

-Mimi

www.LiveGoodBeHappy.com

Cathy... I didn't think of it either, enjoy/use the list.

Emily... thx for the sweet comment, always nice to know the info is helping someone.

Julianna... absolutely, we definitely have to stay alert & on our toes.

Mimi... hi. Whoever was doing the Seth twitter thing was just putting out info from Seth's blog so it was actually helping him but... it could have gone the other way.

Makes a lot of sense: A man's only as good as his rep, and that begins with his name!

Kent... I couldn't agree with you more, thx for stopping by.

FEB

2008

Awesome, andI love the wallpaper, thanks

FEB

2008

Maria... thanks, more AR wallpapers will be coming soon, glad it caught your eye.

Hi Marti, yup, I like all of the techy stuff for exactly the reason you mention - link back to my website! I haven't even figured what sense it makes to have Twitter 'cause I'm usually at my desk. ;-) No fun following me around.

LOVE your graphic - very cool. Believe it or not? For once I've read all of your list of marketing posts. Cool! Thanks Marti,

Teri... I'm also late to the Twitter party but I finally gave in. Glad you liked the new graphic, it was time for a change.

FEB

2008

Great Resource.. Thank you Thank you Thank you!!!!

Debbie... you're welcome, welcome, welcome!

FEB

2008

Marti,

Thanks for the heads up on this topic. That is something I would never have considered. Thanks for listing the sights where we should register.

Fran... you're very welcome, we can all benefit from Seth's story.

Hi marti - thanks for some terrific information as always. I just made sure my persona is "safe" in some of the places you mentioned. So far, no harm no foul.... happy Saturday.

great info

Thanks for the post

Regards

FEB

2008

Karen... long time no see my friend. Yes, better safe than sorry. I'll pop over to your blog to see what you've been up to.

Brian... thanks for the feedback, enjoy!

Marti,

Thanks very much for the mention! My Girl Scout cookies are expected to arrive soon. I'll be sure to blog about the results.

Bob... enjoy the cookies, thx for the excellent contribution!

APR

2008

I have recently joined AR in the last month or so and I have to say that after reading your first blog I had to subscribe and now I can't wait to read it every time you post. I love learning and you are a great teacher! Thanks for all of your hard work!

Misty... thx so much for the really nice comment, it's always nice to know I've been helpful to someone.

I've learned so much from so many people here on AR so I'm just trying to give back a little. Have a great week!

Hi Marti (again)- I would have thought about this..yep..better safe than sorry for sure. Thanks for all of your great post.

Patty... definitely, when I saw this about Seth, I realized I had to register my name at all the major social media sites, even if I'm not using them. We all should I guess.

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