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Why do we stop blogging?

By
Mortgage and Lending with Supreme Lending NMLS 2129 NMLS#199107

Why do we stop blogging?

I became an ActiveRain member January 2011. I hit the ground running, trying to learn all there was to know about blogging and posting as much as possible.  

I had been told that it was the thing to do if I wanted to increase my web presence and I had no reason to doubt their instructions.  So I posted, and I commented and I logged in and watched the AR points accumulate.

 

What I didn't seem to see were any actual results. Where were all the emails and calls? Had people simply What happened?stopped looking for information about home loans? Was no one doing Google searches about FHA loans or VA mortgages or the local San Diego real estate market? Or was I doing it wrong?

Now, I must admit, if I Googled some of the topics I covered in my posts, there I was... so what was the deal?  

 

 

My enthusiasm for blogging began to fade and before you knew it, I wasn't blogging at all.

 

Then, something miraculous happened- I started getting calls from people saying they had done a Google Ringing Phonesearch and found me!  Now, I'm not saying that I'm using up all my minutes taking these calls, but I was thrilled that all my efforts had finally produced results.

 

So what is the deal then? Should I have expected to blog over and over for a year+ before getting anything? Did I accidentally become more efficient and effective in the posts?  Wish I knew so I could recreate the results.

Browsing through the list of people who rank higher in point standings in my area, I discovered that many of them have been dormant with their blogging for a while.  Some haven't posted as far back as 2009 and some have very few posts.  Hmm... so how do they still have more points than me?  And does it really matter? Should I care that I'm not ranked in the top ten of members in the San Diego area? Will my posts get less juice on Google if I'm #115 instead of #5? Does anyone know the answer?

Despite my questions and doubts, I decided that I would re-dedicate myself to blogging and utilizing social media on a regular basis to boost my business.

Following the suggestions in posts by other members, I am going to be diligent in tracking results.  I'm going to utilize all the tools available to us on ActiveRain University and maximize the results for the time I'm investing.

So.. here I go... wish me luck!

Posted by

 

Laura Borja ♦ Senior Mortgage Consultant ♦ Hablo Español

(858) 3-LOAN-SD (356-2673) ♦ laura@lauraborja.com

 San Diego County: FHA Mortgages, VA Loans, Conventional Loans   http://sdhomeloans.net

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Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

That's really a good idea to go to AR University for learning SEO to maximize your efforts.  Who said it was going to be instanteous?  Besides I think the best thing to suggest would be to stop thinking like a LO & act like a buyer searching for results.

Feb 28, 2013 01:18 AM
Anonymous
Bobbi Ellis

I think that was a great article sometimes we wonder if our efforts are getting noticed so that was a great example that they are!  Thank you because I am sure there are others that need that positive affirmation also!

Feb 28, 2013 01:30 AM
#58
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

I wish you the best of luck, Laura.  Now I'm the one trying to learn to Blog and get myself out there.  So much to learn and find the time :) 

Feb 28, 2013 03:17 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I faded when I started getting too much business and was too busy with it.  I am doing a little more now, but am still busy with actual clients.  Another thing is I am also focusing the blogging skills I have learned on Active Rain on my own WordPress sight.

Feb 28, 2013 03:20 AM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Berkeley, CA
Opening the Doors to California Homes -East Bay

Good luck, I just wrote a post yesterday after losing my mom. Before she got sick and i posted frequently, people commented all the time and it was so nice. Now I found mysef writing my heart out with not one comment. You have to be consistent both within the rain and out....

Feb 28, 2013 03:23 AM
Tyler Soulliere
Windsor Realtor - Windsor, ON
Best of luck! I hope to read follow up posts to see how the progress is going as I too am in the same boat. But with so many people saying to just stick with it, that is what I'll do!
Feb 28, 2013 04:04 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Good luck Laura. Fred, #50, has two very good suggestions that busy people like me should use, so thank you for your post because I wouldn't have discovered Fred's advice.

Feb 28, 2013 05:46 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Elisa in #61:  After reading your comment... I went to your blog and read your post about your Mother, and made a comment.  I feel sad for you, and wish there was some way I could help.  Very gentle huggs to you.

Feb 28, 2013 07:34 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

That is a very good question. I was blogging consistently then ... nothing!

Feb 28, 2013 07:47 AM
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

I never blogged consistently, but I need to start.

Feb 28, 2013 08:01 AM
Laura Borja Mortgage Professional
Supreme Lending NMLS 2129 - San Diego, CA
Specializing in VA and FHA Loans

Fred, that is a great idea, a power blogging session to streamline the process

Ray and Wanda - but who doesn't love instant gratification? :-)  I'm going to definitely be much more patient

Pamela - I am going to concentrate on learning SEO and not try to over analyze things. Definitely sticking to my plan

Lenn- with so many endorsement about your expertise, I'm definitely going to follow your advice/posts

Escondido Real estate/ Melissa - isn't that the truth!  Trying to get back to consistent exercise as well :-)

Ron - great suggestions

I will definitely be joining the March Challange - who doesn't love a little competative spirit, right?

 

Feb 28, 2013 08:19 AM
Laura Borja Mortgage Professional
Supreme Lending NMLS 2129 - San Diego, CA
Specializing in VA and FHA Loans

Elisa, so sorry to hear about your mom. 

Feb 28, 2013 08:20 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I haven't read thru all of the responses, but I wanted to make sure you know about the contest that Kerrie is hosting for March - 31 blogs for 31 days. I, too, got off track. And then recently realized that of my ten active deals, 6 of them are direct referrals from AR!

Feb 28, 2013 11:37 AM
Laura Borja Mortgage Professional
Supreme Lending NMLS 2129 - San Diego, CA
Specializing in VA and FHA Loans

Hi Mimi, yes the March challenge was mentioned to me and I'm definitely planning on participating.

And wow, 6 out of 10! Can't wait to get similar results!

Feb 28, 2013 11:49 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Laura - I'm a real estate writer, and as long as I can hold fingers to keyboard, I'll keep posting on Active Rain. This is where my clients live!

Feb 28, 2013 11:51 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I encourage you to keep on blogging and they will come!  Our posts live on forever.  Consistency is important.

Feb 28, 2013 02:10 PM
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

I do wish you luck.  I find myself in the same position as you.  I am rededicating myself to blogging and hoping for an increase in market share in 2013.  Keep up the good work!

I see folks ahead of me on the leaderboard who also haven't written for a very long time.  I wonder if they are too busy to blog or if they left the business?  Not sure.

 

Feb 28, 2013 02:39 PM
Randy Bocook
Keller Williams Coastal Area Partners - Richmond Hill, GA
Selling Coastal Georgia

We fully believe in blogging! I think it is something that takes little effort and the results will come! Thanks for the blog!

Randy Bocook Team 

Feb 28, 2013 11:22 PM
John Bunka
AgentAvenue.com - Colorado Springs, CO
SimplexStudios.com - WordPress for Real Estate

Laura, its so sad but true. We all think we can let blogging go for a little bit and then we never jump back in. Getting calls from leads from my blog is incredible! It reaches out to places I have never been and even cities I have never heard of and brings in interested people.

Heres to more blogging in 2013!

Mar 01, 2013 02:08 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Laura, we have been blogging for 3+ years and just now starting to see it pay off.

Mar 01, 2013 02:57 AM