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Making Real Estate Videos Yourself, The Agent, Broker Has The Tools.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

video camera photo

Real estate video for property listings, the local area they are parked in, who better to introduce the online buyer to it all than the agent, broker?

When you live in the local community you know best the long list of convenient features that each unique property listing has to brag up. That need to be mentioned. Brought to the attention of the real estate buyer.

The listing real estate professional has gotten to know the seller personally. Learned tons of information about the history of the house, the land, the property. The updates, improvements can get lost when the agent, broker starts farming out marketing parts in the show and tell story. Much lost in translation.

The listing agent, broker, REALTOR has walked the property lines with the real estate owner.

Measured off the rooms, inventoried the out buildings. Shot images of the view, the stream out back. And one by one collected photos of all the rooms inside. All the angles of the place from the outside. What the improvements on the land look like from all sides documented. The agent, broker, REALTOR knows first hand what the buyer of the property listing is going to be looking at from all directions from inside peering out. 

In smaller rural markets the idea of bringing in a video crew from many hours away to shoot your bread and butter typical Maine real estate listing is crazy. The property prices are so low, the pie is only so large to be able to support the cost. And the need is not there because the real estate agent, broker, REALTOR knows the property listing best. To farm it out would lose so much of the knowledge of the property listing, the area that is the real story needing to be told. Maine is country simple, easy, down to Earth day to day with way less people. Not luxury, opulence, blue blood snobbery being promoted. Face your fear of making real estate videos.

Saw a debate online about what a waste of time for videographers to go to real estate conventions, set up a booth and sit. Shoot the breeze.

Educate real estate professionals about the need for video in their activerain logomarketing. And then have not much come out of it. In fact few of their free door prize convention video tours given away, not even redeemed. Often cost is the limiting factor in much of what it done in business, in marketing real estate. And is it worth it?

Can I do it myself? Because lots of real estate listings to show and tell and the agent, broker is all over the property. Already collected the A to Z information about the sticks and bricks. The imagery, plat maps to use on the slew of online venues to promote the property listing.

Video is just the missing crown jewel that technology has ushered in as the cat's meow. Some real estate agents, brokers like any business shine brightly in some areas. But are weak and on their knees struggling in others. Overall they have to do a good enough job to stay in business to survive.

But difficult real estate markets are like strain on a vehicle carrying too large a load up a steep grade that eliminates agents, brokers who don't stay flexible, creative.

That resist change in the real estate dog and pony. If they don't provide the real estate buyer with what they want, need and will get from them. Or someone else in the market producing real estate videos. The by far quickest way, most memorable, retained use of the eyes and ears. To right now, instantly transport the real estate buyer to the property listings. Buyers want, like, save time and make better community selections and more informed real estate listing purchases with video as the time, gas saver.

Real estate videos are powerful. Breathe full motion life with sound into the property listings.

A slide show with tinkling ivories or Kenny G in the background for dead air filler is not a video. The busy buyer says wait a minute. Same images I already saw and you are wasting my precious time. Once you make a few lousy beginner ones and latch on, you get the hang of how to smooth out the video learning curve. That show how the property listings go together, what they are all about. That remove the time factor stumbling block of the buyer being far away or too busy to schedule an actual in person showing in his overbooked life.

Video takes away the buyer's mystery of "wonder what the inside of that house, home is all about?" No longer relying on just a few images of mostly the outside and being teased. Made to come to the property has been replaced with taking real estate video camera photothe listing to the buyer. Our real estate office is not so fixed based anymore and online. Wherever the buyer of real estate lives, no matter the time of day or night or location.

Videos for real estate that the agent, broker shoots, edits, uploads and markets extensively. Like they already do with copy, helpful links, imagery and graphics. Video makes the agent, broker a chamber of commerce tour guide to show them around the local area. Introducing outside buyers to the zip codes the real estate listings for sale are actually located in. The videos don't have to be slick, uber polished, they have to be helpful, easy, plentiful, available.

Natural sound, a friendly voice talking in conversation like a real estate showing walk through.

Not a scripted, stilted, talking almost down to the viewer as if they were cattle being led to market. Not making the property listing something it is not, but showing the good, bad and even a little ugly because that is real, honest. And what the buyer is going to see on the actual walk through because the video led him to call, email and pursue the property listing. Because he connected with what he saw, heard about the property listing that without the video, he may never have ever stepped foot in the place.

Get the blinking red light video camera collecting real estate listings and local community events. Produce those video tours of both yourself. Go easy on just thinking video is for personal branding that can work against you. Videos are the better way to use your marketing time. You can do it! Are the best person for the job. It's right up your alley because of what you already perform for duties wearing the blue and gold "R", the hardest working letter in the entire alphabet.

I'm Maine REALTOR Andrew Mooers, ME Broker

Comments (7)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Andrew,

This is a great post..you are the guru of videos....I'm sure your viewing audience enjoys them..gives the real feel of your local area and what you have to offer!

Feb 27, 2013 07:13 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

You have taught AR members as well as the main Maine movers...the value of video...and what it adds to a listing...cudos !

Feb 27, 2013 07:22 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the inspiration to make videos. Have a good week.

Feb 27, 2013 07:25 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Great post, Andrew! I've bookmarked it for "my library".  Video productions are on my 2013 goal sheet... You're helping me bring that one to fruition.  ;)

Feb 27, 2013 08:40 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Andy.... you make the best videos on ActiveRain....  I love to watch and listen to them...

Feb 27, 2013 08:47 PM
Roy Kelley
Retired - Gaithersburg, MD

Out of town purchasers love to have a video that they can share with friends and family.  Every real estate professional should be using video marketing.

Feb 27, 2013 08:54 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Dorie... Thank you for the kind words. But like blogging, kissing, dancing, you just have to practice. Get that first video in the can and watch your own critique make the next one, the one after that even better. Don't think entertainment, having to be funny or the video to be a two week labor of love. It just has to be helpful, to someone that does not have time to view in person because they are in an outside real estate market. Or that wants to send the link to their parents, grandparents who are making the down payment. Start with local community events you are at any way. Make the area, the property listing you are excited to share be the star and stay behind the camera, but on mic to add details to help the viewer, listener.

S and D ... Thank you! We all learn, tread water together to stay afloat, to improve our craft, the real estate sport or addiction. Videos for how to photoshop an image, for building a picnic table, for replacing a car water pump or tile a bathroom floor. They just have to be educational, not Hollywood slick and entertaining. Using two senses, the eyes and ears helps all of our retention right? Don't make the real estate buyer just read read read like the wheels on the bus go round and round. Missing an opportunity with technology to save time, do more.

Gita ... Will be watching your video channel! Give a shout out if you get bogged down.

Brenda ... Creating a blog post for the AR library is a compliment. Doing our share. Everyone creates the information and all do our share.

Barbara ... Got to show you the first few to show the curve. WARNING: Your biggest video critics when you double back around out of the canyon and go up on a bluff, look out over the landscape have no video channels. Or one or two videos with viewership around a few hundred. They are not doing video and like Cinderella's sisters, are not so encouraging, inspirations to support or say nothing at all.

Roy ... Real estate is emotional and families do get excited. Had one place we sold to a New Mexico cash buyer and they had watched, listened to the video 27 times. Bought based on video and would not have ended up here due to distance because of just not going to rely on a few images, some copy and pull the trigger to buy. Let go of lots of hard earned cash.

Feb 27, 2013 09:34 PM