I'm pretty darn good at SOI'ing - that is - staying in touch with the people I know so that they remember who the heck I am and why they might want to think of my name when the topic of real estate comes up. My SOI enthusiastically supported me in my rookie year and throughout my real estate career... and I have no reason to doubt that they will continue to do so.
But, alas, even I'm not perfect. Sigh.
I just did an annual review of my mailing list to see if anyone hired someone other than me to sell their Denver home in the last year. The Denver MLS allows me to input an address and it tells me if there has been any activity on it in the last three years. It's always a bit of a rush when the address pulls up NO ACTIVITY, but then such a crashing disappointment when I see a SOLD ON date (or even worse, an ACTIVE SINCE date which means I JUST missed them!).
So, since I'm getting ready to launch a big SOI Reconnection campaign, it seemed like a good time to go through the list.
So, how'd I do?
Not bad, actually! Out of 156 contacts who own a home in Denver, only FOUR, yes FOUR of them hired someone else to sell their home! A few more did list elsewhere, but the homes never sold, so they're fair game.
The best news is that the people who "strayed" weren't people I'd made much effort with, so I can't feel too bad. In fact, none of them were anyone I'd actually had a conversation with since the closing - I'd just sent them stuff on a semi-regular basis.
And that's the thing about SOI. There's only so much you can do and you'll go crazy if you try to be perfect. If you could have a personal, non-salesy conversation with every single person you know twice a year, you'd probably bat 1000 with your SOI, but no one can do that! Well, maybe you can, but I can't.
So, I'll just quietly celebrate my 3% shrinkage and commit to making some new friends tonight at the neighborhood Super Bowl party!