This post is not about politics. It is about marketing. It is about marketing that is good enough to win the office of President of the United States of America. Good marketing is always about us.
It is not about you.
To win the trust and eventually the business of your clients you also need good marketing. Good marketing that is not about you. It is about what you and your clients can accomplish together.
Political marketing is plagued with marketing that is all about the candidate: "Look how great I am." "This is what I stand for."
Real estate marketing suffers the same disease: "I sold $10 million of real estate last year." "I have 25 years of experience."
Real Estate Agent; It is not about you.
What it is about is what we can accomplish together.
Obama understands this truth and has managed to capture my imagination as a result. Because he cares more about how great we can be together, I don't care so much about how great he is.
(The video below is of his concession speech for the New Hampshire Democratic Party Primary election. The music video above is built on this speech.)
Barack Obama, "Yes We Can" video by music group Black Eyed Peas
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