I have been mulling over entrepreneurship as it applies to our colleagues here- especially in terms of the “senior market” and how it is trending. The times they are a changing and the youth market no longer will dominate consumerism. And so I wonder what to expect. I like the idea of “ageless” marketing where personhood is not trampled, of course. And it seems important to take into account the marketing notion that “Majority Rules” -and how it applies to “boomers and beyonds” – especially at home- and for aging-in-place- lifelong homes.
Mind your elders- Entrepreneurship and the senior market
As a professional and a stakeholder in the “booming” market, I am awed by the implications. I’ve been setting aside an hour or two every week to touch base with the front runners. One of my favorite luminaries is Richard Ambrosius, (see photo) a marketing strategist, storyteller and motivator. He has a long and steady and successful history when it comes to Trends.
As far back as 1980, President Reagan appointed Dick as the youngest member of the National Advisory Committee to the 1981 White House Conference on Aging where he delivered a keynote address on rural aging.
His bio will tell you that he founded one of the first full-service marketing firms to specialize in older markets. He has conducted presentations in 49 states and consulted with a variety of Fortune 500 companies, corporations, nonprofits, associations and government agencies.
In 1997, he was selected “South Dakota’s Entrepreneur of the Year” by Entrepreneur Magazine.
What Ambrosius says can give us a heads-up we can apply to our entrepreneurial adventures. So in 2013, I follow his conversations at LinkedIn and look forward to news I can use in his articles …and appreciate what his advice can mean to all of us who are entrepreneurs in a changing market.
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