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Reasons to use a Realtor when selling a home

By
Real Estate Agent with The Luedecke Group

18 REASONS TO WORK WITH A REALTOR® WHEN SELLING A HOME

A buyer more than likely has a Realtor representing their interests; here are 18 reasons you should too!

1. Realtors® are members of the National Association of Realtors and must adhere to a strict Code of Ethics. Not all real estate agents or real estate salespersons are Realtors.

2. Your Realtor can walk you through the process of selling your home from beginning to end.

3. Real estate has its own language. If you don't know a CMA from a MUD, you can understand why it's important to work with someone who speaks that language.

4. Realtors also have the advantage of comparative market data content. Your Realtor can provide you comparable information about the prices for which other properties have sold and analyzing data for you to gain a true comparison.

5. When selling your home, your Realtor can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

6. Your Realtor will know when, where, and how to advertise your property. In addition to using signs, the internet and open houses to market properties to the public, Realtors have access to a powerful network of agents throughout Central Texas who will be exposed to your property. Your Realtor acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. In many markets across the
country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. The Realtor Code of Ethics requires Realtor to utilize these cooperative relationships when they
benefit their clients.

7. There is a misconception that advertising sells real estate. The National Association Of Realtors studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family
and personal contacts.

8. Often, your Realtor can recommend repairs or cosmetic work that will significantly enhance the salability of your property.

9. Your Realtor can "qualify" potential buyers to make sure they would be financially able to buy your property.

10. Your Realtor will field all the phone calls regarding your property.

11. Your Realtor will coordinate the showing your property.

12. Your Realtor will help you objectively evaluate every buyer's proposal without compromising your marketing position. Your Realtor will also help you write a legally binding, win-win agreement that will be more likely to make it through the process.

13. Your Realtor will help you negotiate the sales contract to get you a price you are happy with.

14. Your Realtor will alert you to potential risks.

15. Your Realtor can provide you with an estimate of the closing costs you will incur.

16. Your Realtor will help you prepare for a smooth closing of the transaction

17. Your Realtor will help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your Realtor is the best person to objectively help you resolve these issues and move the transaction to closing.

18. A real estate transaction is complicated. Realtors have done it before. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in-between each purchase. And even if you've done it before, laws and regulations change. That's why having an expert on your side is critical.

Source: National Association of Realtors

Comments (1)

Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966
that's interesting the 82% from contacts of the realtor, I can't say I believe that, I don't know if one of my clients or contacts have ever bought a listing of mine in 6 years. Though I may like the list, I find that even Realtors don't do all these things so I tend to educate the public on what I personally do because there is a huge difference in standards even among Realtors. This is how we sell our own services.
Feb 04, 2008 05:25 AM