I am posting this as a question. Please offer your opinion and/or expertise about how we might use this to benefit our consumers and our businesses.
Our local State university has implemented the mass-distribution outbound calling to campus community members to address weather closings, security alerts, etc. And, we've all heard plenty about the political campaign robo-callers.
But, today the light bulbs flashed for me. Today I consulted for a Senior Living Center about using one of these "robo callers" to remind its members of special events the next day. (We'll spare the puns about "Age Appropriate Memory" issues with us seniors, for now, anyway.) To my great surprise, the members of this senior center have nearly 100% been greatly delighted to receive about two calls a week to remind them of a special program at the center, or weekly pancake feed, etc.
I was so surprised about these seniors' delight about receiving these "robo-calls" because seniors so resoundingly criticized the political robocalls that use the same technology and same providers.
So, I went online and tried one of these systems/services. You just load some phone numbers into a list on their web site, then give them your own phone number. Their computer then calls you back and has you record the mass-distribution message that you will want sent to all those phone numbers. It was extremely easy.
Then the senior center director and I discussed using the robocall system, (since it is so highly popular with members) to deliver a weekly Sunday-evening "Phonecast Newsletter" of upcoming events.
And before we settled down, we brainstormed about how an enterprise, whether senior center or realty, might use such a robo-call system to deliver a monthly Phonecast Market Report. I know this sounds nuts. But, hey, perhaps vision-impaired consumers might really appreciate a periodic housing market report via telephone? Audio podcasts deliver much the same thing, of course. But one might imagine a segment of consumers who'd rather passively get a newsletter via incoming phone call rather than have to remember to call in to an audio podcast each time.
If anyone has heard of using phonecasting for real estate, please share your thoughts and experiences. (For a realy eye-opener treat, Google the word "phonecast."
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